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Picking the right automation reporting tool usually starts with a headache. Maybe you're stuck manually building reports in spreadsheets. Maybe your team’s wasting hours each week pulling data from different platforms just to meet basic reporting needs. You know you need something faster, more reliable—and ideally, something your non-technical teammates can use, too.

Over the years, I’ve tested dozens of reporting tools with different teams, ranging from early-stage startups to enterprise departments. I’ve seen what works, what breaks, and what actually saves time. In this guide, I’ll walk you through the best automation reporting tools out there—based on real use, not just features on a pricing page.

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The Best Automation Reporting Tools Summary

Overviews Of The 10 Best Automation Reporting Tools

Here’s a brief description of each automation reporting tool that showcases each software’s best use case, outstanding features, and some pros and cons. I’ve also included screenshots to give you a snapshot of their user interface too.

Best for integrating data from 150+ platforms

  • Free demo available
  • From $29/month (billed annually)
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Rating: 4.4/5

Supermetrics is a powerful data integration platform designed to simplify the process of collecting and analyzing data from various marketing platforms. It enables marketers to streamline their reporting by automating data transfer, allowing for more efficient and accurate analysis.

Why I picked Supermetrics: Supermetrics excels as an automation reporting platform by providing seamless data integration, and eliminating manual data entry. It supports various platforms, offering flexibility and ease of use. Supermetrics' ability to schedule data transfers ensures timely updates, and its compatibility with popular reporting tools makes it versatile and user-friendly.

Supermetrics Standout Features and Integrations

Standout features: Supermetrics lets you collect data from multiple marketing sources into your go-to reporting and analytics tools.. You can select the exact metrics and dimensions you need for reporting.. You can also select the auto-refresh option to keep your data up to date.

Data Integrations include Google Sheets, Looker Studio (formerly Data Studio), PowerBI, BigQuery, Google Analytics 4, Facebook Ads, YouTube Public Data, Google Ads, Instagram Insights, LinkedIn Ads, Twitter Ads, Microsoft Advertising, HubSpot, Mailchimp, Shopify, Salesforce, WooCommerce, Amazon DSP,  Appsflyer, and so much more.

Pros and cons

Pros:

  • Efficient cross-platform data blending
  • Automates data updates
  • Customizable queries

Cons:

  • Requires a separate data storage solution
  • Limited advanced analytics capabilities

Best for structured and standardized report generation

  • 14-day free trial
  • Pricing upon request
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Rating: 4.8/5

NinjaOne is a unified IT management platform with outstanding automation reporting capabilities that let users structure and standardize documentation. The software enables you to easily and securely report procedures and automation details so your team members can effortlessly extract insights.

Why I picked NinjaOne: It’s used by over 10,000 customers and trusted by leading brands, like Coca-Cola and Nissan. I like NinjaOne because of its documentation automation feature, which allows you to use Ninja’s scripting engine and RESTful API to accelerate the creation and maintenance of your important reports or documents.

Another reason I added NinjaOne to my list is that it improves productivity with its all-in-one platform. It unifies endpoint management, ticketing, and reporting into one solution. This helps you avoid unnecessary context switching.

NinjaOne Standout Features and Integrations

Standout features: NinjaOne provides a library of templates. You can import and use the templates immediately, enabling you to get started with reporting easily. There are custom documentation templates you can customize to document your workflow, test activities, and results as you want. The software is built with enterprise-grade security that prevents unauthorized access and safeguards your important data.

Integrations include Slack, TeamViewer, ConnectWise, Splashtop, PagerDuty, IT Glue, Accelo, Supportbench, SherpaDesk, Passportal, and others.

Pros and cons

Pros:

  • High-level security
  • Highly customizable
  • An all-in-one platform

Cons:

  • Some configurations are a bit confusing
  • Steep learning curve

Best AI-powered test analytics system

  • Free plan available
  • From $15/user/month (billed annually)
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Rating: 4.9/5

LambdaTest is a next-generation AI-powered mobile app and cross-browser software testing cloud platform that offers Test Analytics and Observability Suite. The Analytics solution uses artificial intelligence to provide reporting on test case data, such as the number of tests, the status of tests, and the number of failed tests.

Why I picked LambdaTest: I added this tool to this list because it enables you to assemble information from multiple sources and create dashboards with insightful extracted data. With LambdaTest, you have access to unified test execution data on a centralized reporting interface. It provides actionable insights you need to make an informed decision.

LambdaTest is an excellent analytics tool for QA teams handling test data from multiple sources. The reporting system gives you access to a range of test insights, including test case health summary, test summary, test trends, test status ratio, and browser categorization. It’s also highly customizable. With modules and widgets, you can build custom dashboards to share special insights with your stakeholders.

LambdaTest Standout Features and Integrations

Standout features: LambdaTest Analytics offers extensive error insights, which give you access to information regarding the count and type of errors via highly customizable widgets. There are grouped error stats that help you understand your bugs better. In addition, it offers HyperExecute Test Analytics, which gives you access to all HyperExecute insights in one place. 

Integrations: You can integrate with DevOps and project management tools, such as Jira, Slack, CircleCI, GitHub, and Bitbucket. It also integrates with testing frameworks like TestCafe, TestNG, NightwatchJS, Jasmine, Codeception, and others.

Pros and cons

Pros:

  • Step-by-step documentation
  • Extensive third-party integrations
  • 24/7 support

Cons:

  • Getting started might overwhelm some new users
  • Pricing is a bit high

Best reporting software for self-service data preparation

  • 30-day free trial
  • From $433/user/month (billed annually)
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Rating: 4.5/5

Alteryx Analytics Cloud enables users to automate analytics to extract and present actionable insights for intelligent decision-making. The reporting software provides unified capabilities, including self-service data preparation and analytics, approachable machine learning, and AI-generated insights.

Why I picked Alteryx: This solution stands out with its self-service feature, which lets everyone on your team create reports that improve business intelligence and productivity. I also like this tool because it adheres to the highest security and governance standards so your data is fully secure.

Alteryx Standout Features and Integrations

Features include APIs and data connectors, scheduling and orchestration, and collaboration and versioning. It has an advanced collaboration capability that enables team members to contribute to data reporting and collaborate with others based on their expertise. In addition, Alteryx uses generative artificial intelligence to deliver reliable data analytics solutions.

Integrations include Snowflake, Tableau, AWS, Power BI, RPA, Microsoft Azure, UiPath, Adobe Analytics, DataRobot, and Immuta.

Pros and cons

Pros:

  • Highly secure
  • Multiple file formats are supported
  • Easy to use

Cons:

  • Bit of a learning curve
  • More visualization capabilities are needed

Best test results dashboard for sharing and monitoring results in real-time

  • Free plan available
  • From $268/25 users/month
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Rating: 1/5

This software provides real-time test results reporting and monitoring dashboard that helps QA teams analyze, share, compare, and monitor results. Calliope Pro helps you make sense of your automated test results and display them in clear and beautiful formats.

Why I picked Calliope Pro: I selected this system because of its outstanding security features; it uses the latest technologies, like Kubernetes, and the latest Rails framework to ensure the security of your data. It features 2FA and the latest Google Cloud and Kubernetes security updates. Being open-source and tools agnostic, Calliope Pro allows you to extend its capabilities by integrating with third-party tools you need to get things done according to your needs.

Calliope Pro Standout Features and Integrations

Standout Features include a unique TA maintenance service and customizable notifications and summaries. Calliope Pro offers a TA Maintenance service that helps you keep your test suite up-to-date. The tool gives you the flexibility to customize the alerting system so you can choose how you want to receive updates or notifications.

Integrations are available with test frameworks, such as JUnit, TestNG, Cucumber, and ZAProxy. Other major integrations include Jira, GitLab, Slack, and LambdaTest.

Pros and cons

Pros:

  • Customizable test reports
  • Share test results easily
  • Test results in one secure place

Cons:

  • New users find some settings are difficult
  • Product documentation needs to be improved

Best .NET embedded reporting tool for web and desktop applications

  • 30-day free trial
  • From $699 per developer

Telerik Reporting is one the best .NET reporting solutions for web and desktop applications. It has a complete suite of reporting features that empower you to create, view, manage, and export beautiful, interactive, and reusable reports.

Why I picked Telerik Reporting: I added this tool to my list because it enables users to create reports that are beautiful and interactive. Telerik offers .NET Report Designers, which helps you build interactive dashboards, invoices, charts, and more. Another interesting thing is that you can customize .NET reports styling with the help of CSS like styling with themes, perfect item positioning, and conditional formatting.

Telerik Reporting Standout Features and Integrations

Standout features: Telerik Reporting features WYSIWYG design surface in Visual Studio .NET, web and standalone desktop report designers, countless wizards, and drag-and-drop support for developing visually appealing, interactive reports. It offers a complete embedded reporting solution that allows developers and non-developers to create, edit, and view reports. Reports created in Telerik can be viewed in web, desktop, and cloud-based apps and exported to 15+ supported formats.

Integrations: Telerik Reporting integrates with Visual Studio .NET, WinForms, ASP.NET CORE, Blazor, ASP.NET MVC, ASP.NET Web Forms, Angular, React, WPF, and WinUI.

Pros and cons

Pros:

  • Interactive reports
  • Access to community forums
  • Good customer service

Cons:

  • New users struggle with some technical configurations
  • It’s a bit expensive

Best automation reporting system for failure analysis

  • 14-day free trial
  • From $83/month

Perfecto is a leading test automation platform that offers one of the best test reporting and analytics solutions. The test reporting tool helps you fix bugs faster and run reliable failure analyses.

Why I picked Perfecto: The tool enables you to identify issues faster with the help of ML-based detection and classification of errors. It helps you understand how your tests are doing by clearly separating false negatives from real failures. Perfecto’s root cause analysis feature lets you know what went wrong so you can fix it as soon as possible.

Perfecto Standout Features and Integrations

Standout features that set this tool apart include rich artifacts, visual validation, and noise filtering. Rich artifacts accelerate bug fixing with various report formats, like videos, crash logs, and screenshots. With visual validation, you can get a view of how your apps look across platforms. And the noise filtering feature uses machine learning to get rid of false negatives so your team can focus on what matters.

Integrations include Android Studio, Eclipse, IntelliJ, Appium, Espresso, Quantium, Applitools, Bamboo, Nightwatch, and Protractor.

Pros and cons

Pros:

  • Seamless integrations
  • Fast resolution of bugs
  • Great customer support

Cons:

  • Delays in troubleshooting issues
  • Some errors have unclear descriptions

Best for real-time monitoring and comprehensive reporting

  • 30-day free trial
  • Pricing upon request

Veeam ONE is a leading monitoring and analytics platform that provides full visibility into the infrastructure of various types of businesses, from service providers to small businesses and big enterprises. The platform offers real-time monitoring, comprehensive reporting, and automated intervention.

Why I picked Veeam ONE: The platform is great for companies looking to have real-time visibility into their infrastructure with the help of effective reporting and analytics. It has over 150 pre-built reports for data analysis and informed decision-making. Veeam ONE also includes infrastructure performance and configuration assessment capabilities.

With this software, you have access to backup compliance reporting. The real-time reports reveal your data’s protection status at all times. It provides comprehensive insights that help you comply with standards and keep your infrastructure sound and secure.

Veeam ONE Standout Features and Integrations

Features: In addition to the standard reporting capabilities, this solution offers automated remediation, which helps you reduce downtime by getting rid of the need for manual interventions. Veeam ONE also offers proactive alerting, a feature that enables users to take care of potential issues proactively with the help of 340+ preset alarms.

Integrations: Veeam ONE allows you to integrate with 30+ tools. Integrations include FLxStore, Microsoft 365, Kubernetes, Google Cloud, AWS, Microsoft Azure, MySQL, IBM Cloud, Azure Automation, and Bocada.

Pros and cons

Pros:

  • Proactive notification
  • Data protection
  • Real-time monitoring and alerting

Cons:

  • Customer support response time needs to be improved
  • New users find some configurations complex

Best for ultra-precision, high-performance reporting

  • Free demo available
  • Custom pricing upon request

Logi Analytics offers Logi Report, one of the best reporting tools that provide embedded operational and pixel-perfect reporting. This platform enables users to implement advanced reporting, characterized by high-level precision, performance, and scale.

Why I picked Logi Analytics: Getting started with this tool is very easy. Logic Analytics offers an easy-to-follow tutorial that helps users start using Logic Report. There is a forum where you can communicate with other users, ask questions, share examples, and get guidance. I like this reporting solution because there are detailed articles and an active community you can rely on while getting started.

Logi Analytics Standout Features and Integrations

Standout features include Knowledge Base and Logi Report API Doc. The Knowledge Base features FAQs and best practices to help you maximize the reporting system. With the Logi Report API Doc, you can customize your reports using code.

Integrations include Salesforce, Google Analytics, Apache Hadoop, Vertica, Hortonworks Data Platform, MySQL, EDB Postgres Advanced Server, and Snowflake.

Pros and cons

Pros:

  • Tutorials for new users
  • Very customizable
  • Highly scalable

Cons:

  • Tutorials are complex to use
  • The UI needs to be improved

Best RMM and PSA solution for simplifying service delivery

  • Free trial available
  • From $110/month

Naverisk, a complete IT services automation suite, empowers users to streamline service delivery and optimize operations with outstanding monitoring, reporting, and management capabilities.

Why I picked Naverisk RMM & PSA: Naverisk’s Remote Monitoring & Management (RMM) solution helps you identify and resolve issues with the help of powerful reporting and alerting systems. This is an all-in-one platform with a range of capabilities, including asset monitoring, alerting, auditing, patching, and advanced reporting.

When it comes to Professional Services Automation (PSA), Naverisk provides integrated documentation and business intelligence. You can use canned reports and dashboards or build your own. The platform provides a drag-and-drop builder that enables you to create custom reports and dashboards.

Naverisk RMM & PSA Standout Features and Integrations

Standout features: Naverisk lets you monitor endpoints in real-time and set up alerts specific to your business needs. There are alert templates that support sending reports or notifications to teams or technicians based on the type and severity of the issue. The platform is available as a cloud or on-premise solution. You have the flexibility to choose the model that suits your business needs. 

Integrations include Xero, Quickbooks, Autotask, TeamViewer, ConnectWise, Zendesk, Splashtop, ScreenConnect, AuthAnvil, Bitdefender, and Ninite.

Pros and cons

Pros:

  • Easy to use
  • All-in-one solution
  • Extensive integrations

Cons:

  • Slow response from support
  • The UI needs improvement

Other Options

Here are a few more worthwhile options that didn’t make the best automation reporting tools list.

  1. Katalon TestOps

    Automation reporting software for test coverage analysis

  2. ReportPortal

    For aggregating and analyzing test reports with the help of AI

  3. QA Wolf

    For application bug reports and test results

  4. HaloPSA

    For automatically tracking details

  5. Zoho Analytics

    Automation reporting tool for creating stunning data visualizations and discovering hidden insights

  6. testomat.io

    For tracking KPIs and metrics for stakeholders and the management team

  7. TestRail

    Automation reporting solution for visualizing your data in real time

  8. Functionize

    Reporting software for organizing tests into folders and viewing the live status of every test

  9. Testim

    For speeding up troubleshooting with error aggregation reports

  10. Extent Reports

    For creating interactive and detailed reports

If you still haven't found what you're looking for here, check out these alternative tools that we've tested and evaluated.

Automation Reporting Tool Selection Criteria

When selecting the best automation reporting tool to include in this list, I considered common buyer needs and pain points like reducing manual reporting tasks and connecting multiple data sources efficiently. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Connect to multiple data sources
  • Automate recurring reports
  • Generate visual dashboards and charts
  • Schedule report delivery
  • Export reports in common formats

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Natural language query support
  • White-label customization options
  • Real-time alerting based on data changes
  • Role-based access controls
  • Embedded analytics capabilities

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Clean and modern user interface
  • Easy navigation between dashboards and reports
  • Low learning curve for non-technical users
  • Logical and flexible report builder
  • Drag-and-drop design functionality

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of guided product tours
  • Access to training webinars and videos
  • Pre-built report templates
  • Easy setup of data source connections
  • In-app chat or onboarding support

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • Speed and helpfulness of responses
  • Live chat or email support availability
  • Access to an up-to-date help center
  • Availability of technical onboarding support
  • Customer support coverage across time zones

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Features included at each pricing tier
  • Flexibility in pricing plans
  • Cost compared to similar tools
  • Availability of a free plan or trial
  • Transparent pricing with no hidden fees

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Ability to solve real reporting challenges
  • Ease of setup and daily use
  • Quality of data visualizations
  • Stability and reliability of automation
  • Responsiveness of customer support

How to Choose an Automation Reporting Tool

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityMake sure the tool can grow with your data, user count, and reporting frequency without slowing down.
IntegrationsLook for native connectors to your CRM, ERP, databases, spreadsheets, and other core tools.
CustomizabilityYou’ll want to tailor reports, branding, and dashboards to fit your team’s specific needs.
Ease of UseThe interface should be intuitive enough for non-technical users to build and manage reports.
BudgetCheck if the pricing model works for your team size, use case, and reporting frequency.
Security SafeguardsLook for encryption, access control, and compliance features to protect sensitive data.
Automation OptionsChoose a tool that supports scheduled delivery, recurring workflows, and trigger-based alerts.
Collaboration ToolsMake sure your team can share, comment on, and collaborate around reports in real time.

In my research, I sourced countless product updates, press releases, and release logs from different automation reporting tool vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-assisted insights: Tools are starting to suggest trends, outliers, or anomalies automatically, so you don’t have to dig through every chart. Microsoft Power BI and Zoho Analytics have rolled out early versions of this.
  • Natural language queries: Some tools let you ask questions like “What were sales last quarter?” and get instant visual answers. This helps non-technical users get data without writing formulas or building filters.
  • Report versioning and history: More vendors are adding version control to reports so teams can track changes or revert to previous versions. It’s useful for auditing and shared ownership.
  • Embedded reporting: Tools now let you embed live dashboards inside other apps, client portals, or internal tools. Google Looker and Sisense both offer this for companies building customer-facing features.
  • User-level access personalization: Instead of showing everyone the same report, tools are starting to filter data based on the viewer's role or permissions. This cuts clutter and helps protect sensitive info.

What Are Automation Reporting Tools?

Automation reporting tools are software that automate the process of generating reports from various data sources. They collect, analyze, and present data in an organized format, often with real-time capabilities. These tools are used in diverse areas such as business analytics, software testing, and operational monitoring, providing insights through data aggregation and analysis.

The benefits of using automation reporting tools include significant time savings by reducing manual effort in report generation. They ensure accuracy and consistency in data reporting, minimizing human errors. These tools aid in informed decision-making by providing current and comprehensive insights into business or technical metrics. They offer enhanced data visualization, making complex information easier to understand and interpret. Customization features allow for tailored reporting to meet specific needs, and real-time data analysis supports timely and effective decision-making processes.

Features of Automation Reporting Tool

When selecting an automation reporting tool, keep an eye out for the following key features:

  • Scheduled delivery: Automatically sends reports to stakeholders on a set schedule so no one has to request updates.
  • Drag-and-drop builder: Lets users design dashboards and reports without needing to code or write complex queries.
  • Custom branding: Allows teams to add logos, colors, and styles to reports so they match internal or client-facing guidelines.
  • Role-based access: Restricts report visibility and editing rights based on user roles to protect sensitive information.
  • Alert notifications: Triggers emails or messages when certain thresholds or changes are detected in the data.
  • Version history: Keeps a record of changes made to reports so users can track edits or roll back if needed.
  • Data filters and drill-downs: Lets viewers explore data interactively by clicking into charts or applying filters.
  • Template library: Provides pre-built report layouts for common use cases to speed up setup and reduce repetitive work.
  • Multi-source connections: Pulls data from different platforms, databases, or files into a single unified report.
  • Export options: Allows reports to be downloaded or shared in formats like PDF, Excel, or CSV for easy distribution.

Benefits of Automation Reporting Tool

Implementing an automation reporting tool provides several benefits for your team and your business. Here are a few you can look forward to:

  • Less manual work: Automating recurring reports saves your team from rebuilding the same charts and dashboards every week.
  • Faster decision-making: Real-time data and scheduled updates help stakeholders get the info they need without delays.
  • More accurate reports: Pulling data directly from your sources reduces the chance of human error in copy-pasting or calculations.
  • Better visibility: Dashboards give you and your team a quick view of performance without digging through raw data.
  • Easier sharing: Scheduled delivery, export options, and embed features make it simple to share reports with clients or colleagues.
  • Time savings for analysts: Analysts can focus on insights instead of chasing down numbers or formatting spreadsheets.
  • Consistent branding: Custom design options keep your reports looking professional and on-brand, especially for external use.

Costs and Pricing of Automation Reporting Tool

Selecting an automation reporting tool requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in automation reporting tool solutions:

Plan Comparison Table for Automation Reporting Tool

Plan TypeAverage PriceCommon Features
Free Plan$0Includes basic reporting features, limited data connectors, community support, and restricted users.
Personal Plan$5–$15/user/monthIncludes custom dashboards, scheduled delivery, basic templates, and email support.
Business Plan$20–$40/user/monthIncludes advanced automation, team collaboration tools, branded reports, and priority support.
Enterprise Plan$50–$100/user/monthIncludes custom SLAs, single sign-on, audit logs, advanced security, and onboarding assistance.

Additional Tool Reviews

Do you want to read more about automation tools? Here are some reviews to help you learn more about automation solutions:

Automation Reporting Tool FAQs

Here are some answers to common questions about automation reporting tools:

How do automation reporting tools integrate with existing data sources?

Most automation reporting tools connect to various data sources like databases, spreadsheets, and cloud services using built-in connectors or APIs. You’ll need to configure these connections, but once set up, the tool can pull data automatically, keeping your reports up to date.

Can I customize reports to match my company's branding?

Yes, many tools offer customization options that let you apply your company’s colors, logos, and fonts to reports. This ensures consistency with your brand guidelines when sharing reports internally or with clients.

What security measures do these tools have to protect sensitive data?

Security features vary by tool but often include data encryption, user authentication, and role-based access controls. It’s important to review each tool’s security offerings to ensure they meet your organization’s requirements.

Is it possible to schedule reports to be generated and sent automatically?

Yes, scheduling is a common feature. You can set up reports to run at specific intervals and have them emailed to stakeholders, saving time and ensuring timely information distribution.

How do these tools handle data from multiple sources with different formats?

Automation reporting tools typically include data transformation capabilities to standardize and merge data from various sources. This allows you to create unified reports even when dealing with diverse data formats.

Are there options for collaboration within these tools?

Many tools support collaboration by allowing multiple users to access, edit, and comment on reports. Features like version control and user permissions help manage teamwork effectively.

Final Thoughts

Automation reporting tools help you make sense of automation data and present data in formats that are easy to understand and analyze. They enable you to maximize automation processes by providing analytics and uncovering hidden insights that significantly impact your projects.

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Jess Charlton
By Jess Charlton

My name is Jess, and I am a writer and Digital Marketing Technician specializing in quality assurance testing of Content Management Systems for corporations. My expertise lies in frontend and backend software testing using a variety of QA testing tools. Find me on LinkedIn.