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As an experienced user and tester of CRM solutions, I appreciate the power of Freshworks as a software solution that blends marketing automation, lead management, lead scoring, and critical follow-up procedures into a single platform. Its benefits lie in consolidating all customer relationship management activities, enabling an efficient sales pipeline.

However, some businesses may desire alternatives to Freshworks due to a need for better integration with existing ecosystems like Microsoft or iOS or a preference for specific features. I've had the opportunity to evaluate several CRM tools and can attest that a rich variety of tools are available. The CRM market offers many reliable options to meet your unique needs if you're searching for the best Freshworks alternative that provides these functionalities.

What Is Freshworks?

Freshworks is a customer engagement software suite that includes tools for customer support, sales, marketing, and IT service management. It's typically used by customer support teams, sales reps, marketers, and IT professionals who want to manage interactions, automate tasks, and track performance in one place. Ticketing systems, CRM capabilities, and AI-powered chat features help with resolving issues faster, managing leads, and improving service workflows. Overall, Freshworks gives your team a way to handle multiple customer-facing processes without switching between tools.

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Best Freshworks Alternatives Summary

This comparison chart summarizes pricing details for my top Freshworks alternative selections to help you find the best one for your budget and business needs.

Best Freshworks Alternatives Reviews

Below are my detailed summaries of the best Freshworks alternatives that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best for B2B customer support

  • 14-day free trial
  • From $50/user/month
Visit Website
Rating: 4.4/5

TeamSupport is a dedicated B2B customer support software helping businesses manage client interactions efficiently. It is designed with a specific focus on providing solutions that cater to the unique needs of B2B operations.

Pros and cons

Pros:

  • Broad range of integrations
  • Effective customer distress indicator
  • Specialized features for B2B support

Cons:

  • The platform may require some training to utilize effectively
  • Higher pricing bracket
  • Could be over-specialized for non-B2B operations

Best for social media customer service

  • No
  • Quote-based pricing

Sprinklr is a unified customer experience management platform that focuses strongly on social media customer service. It allows businesses to handle customer inquiries, complaints, and general communication through one interface on various social media channels.

Pros and cons

Pros:

  • Unified platform for all customer interactions
  • AI-powered insights for decision making
  • Extensive social media integration

Cons:

  • Initial setup and onboarding might be challenging
  • May be too complex for small businesses
  • Pricing is not transparent

Best for real-time chat support

  • 30-day free trial
  • From $9/user/month (billed annually)

LiveAgent is a customer service software that excels in offering live chat functionality. It is designed for companies seeking an efficient real-time support channel to enhance customer interactions.

Pros and cons

Pros:

  • Offers ticketing and call center functionality
  • Integrates with a variety of popular platforms
  • Comprehensive live chat features

Cons:

  • Mobile app experience may lack some functionality found on the desktop version
  • Interface may feel outdated compared to some competitors
  • Higher pricing tier for advanced features

Best for streamlining complex service processes

  • No
  • From $100/user/month

ServiceNow Customer Service Management is a solution that connects departments, systems, and workflows to fix customer issues at the root. Its proficiency in managing and streamlining complex service processes justifies it being the 'Best for streamlining complex service processes.'

Pros and cons

Pros:

  • Offers a unified approach to customer service
  • Connects various departments and systems
  • Excellent at handling complex service processes

Cons:

  • Implementation can be time-consuming
  • Interface can be challenging to navigate for new users
  • Can be costly for small businesses

Best for knowledge management

  • No
  • $110/user/month (billed annually)

Oracle Service Cloud is a customer service software that provides businesses with comprehensive tools for multi-channel customer service and support. Its robust knowledge management feature distinguishes it from other platforms, enabling the creation, organization, and delivery of information to customers and service staff.

Pros and cons

Pros:

  • Multi-channel customer service
  • Wide range of integrations
  • Comprehensive knowledge management capabilities

Cons:

  • Customer support can be improved
  • Steep learning curve due to its range of features
  • Pricing can be high for smaller businesses

Best for scaling customer service operations

  • No
  • $58/user/month

SAP Service Cloud is an enterprise-level customer service platform that caters to businesses seeking to scale their support operations. The tool provides a robust and integrated platform to manage customer interactions across multiple channels.

Pros and cons

Pros:

  • Comprehensive customer service platform
  • Easy integration with other SAP products
  • Robust scalability features

Cons:

  • Onboarding may require more time due to the tool's comprehensive nature
  • May be complex for smaller businesses
  • Higher pricing compared to some other platforms

Best for omnichannel support management

  • No
  • From $69/user/month

In customer support solutions, Zendesk Support Suite is a comprehensive platform that centralizes customer interactions across multiple channels. Its strength is facilitating unified communication, making it the top choice for omnichannel support management.

Pros and cons

Pros:

  • Wide range of integration possibilities
  • Advanced AI-powered automations
  • Centralized customer interactions across channels

Cons:

  • Requirement of minimum two seats could be limiting for smaller teams
  • The pricing can be high for smaller businesses
  • The learning curve may be steep for beginners

Best for personalized customer experiences

  • Free demo available
  • From $150/user/month (billed annually, 10 user min)

Gladly is a customer service platform that focuses on delivering personalized customer experiences. The tool empowers businesses to treat customers as people, not tickets, by providing a complete view of customer interactions across channels in one place.

Pros and cons

Pros:

  • Omnichannel communication
  • Centralized customer profiles for better interaction history
  • Focus on personalized customer experiences

Cons:

  • Might require additional training due to its wide array of features
  • Can be overwhelming for small businesses
  • Higher cost compared to some alternatives

Best for integrating AI into customer service

  • Free demo available
  • From $150/month

Helpshift brings artificial intelligence into the world of customer service, offering unique, automated solutions that save time and improve efficiency. Their AI-powered support systems redefine how businesses handle customer interactions, making it particularly best for integrating AI into customer service.

Pros and cons

Pros:

  • Smooth integrations with other business tools
  • Automation of responses and ticket sorting
  • Excellent AI integration

Cons:

  • Might not be ideal for businesses not focused on AI solutions
  • May require a learning curve for the AI features
  • Higher pricing than some alternatives

Best for visual project management

  • 14-day free trial + free plan available
  • From $8/user/month (billed annually)
Visit Website
Rating: 4.6/5

monday.com is a comprehensive project management platform that excels at visually representing tasks, schedules, and project statuses. This tool supports clarity and productivity through intuitive interfaces, making it particularly best for visual project management.

Pros and cons

Pros:

  • High customizability
  • Integrations with commonly used applications
  • Powerful visual project management tools

Cons:

  • Less focused on customer service compared to Freshworks
  • Might require some time to explore all features
  • Pricing may be higher for small teams

Other Freshworks Alternatives

Here are some additional Freshworks alternatives that didn’t make it onto my shortlist, but are still worth checking out:

  1. Salesforce Service Cloud

    For integrating customer service with CRM

  2. Streak

    Good for CRM within Gmail

  3. Totango

    Good for customer success management

  4. Nimble

    Good for social sales and marketing

  5. Keap

    Good for small business automation

  6. Zendesk Sell

    Good for high-velocity sales teams

  7. Insightly

    Good for project management with CRM

  8. Act! CRM

    Good for comprehensive contact management

  9. Nutshell

    Good for sales process automation

  10. Thryv

    Good for local business management

Other Software Reviews

Freshworks Alternatives Selection Criteria

After personally testing and researching an extensive range of customer service management tools, I've identified critical criteria that can significantly impact the effectiveness and usability of this software. I've gone through dozens of such platforms, focusing on functionality that can facilitate a smooth and efficient customer service process.

Core Functionality

When considering the core functionality of customer service management tools, here are the things to look for:

  • Ability to manage and track customer interactions across multiple channels.
  • Provision for a ticketing system that organizes, categorizes and prioritizes customer requests.
  • Functionality for creating a knowledge base for common customer queries.

Key Features

A top-notch customer service management tool should ideally possess the following key features:

  • Integration with other business tools, like CRM, sales, and marketing tools
  • Automated workflows to standardize and speed up response times
  • Reporting and analytics capabilities to track performance and identify areas for improvement

Usability

For a customer service management tool, usability can make or break the user experience. Here's what I focused on:

  • An intuitive interface that doesn't require a steep learning curve
  • Easy onboarding process with available resources or customer support for new users
  • Role-based access controls for different user levels in an organization
  • Responsive and helpful customer support for resolving technical issues or answering queries

Why Look For A Freshworks Alternative?

While Freshworks is a good choice of customer service management tool, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Freshworks alternative because…

  • You need more advanced customization for complex workflows.
  • Your team finds the interface confusing or cluttered.
  • You’ve outgrown the feature set as your support team scales.
  • You want better reporting and analytics tools.
  • You’re dealing with slow or unhelpful customer support.
  • You need stronger integration with tools your team already uses.

If any of these sound like you, you’ve come to the right place. My list contains several customer service management tool options that are better suited for teams facing these challenges with Freshworks and looking for alternative solutions.

Freshworks Key Features

Here are some of the key features of Freshworks, to help you contrast and compare what alternative solutions offer:

  • Ticketing system: Lets your team track, manage, and respond to customer issues in one place.
  • AI-powered support: Uses AI to help your team reply faster and suggest helpful responses.
  • Omnichannel support: Brings in messages from email, chat, phone, and social into one inbox.
  • Team collaboration tools: Lets multiple agents work on the same issue without stepping on each other’s toes.
  • Custom workflows: Helps you set up rules and automations so your team doesn’t miss a step.
  • Self-service portal: Lets your customers find answers themselves using a help center or chatbot.
  • Reporting and analytics: Gives you insights into things like ticket volume and team performance.
  • Integration options: Connects with tools your team already uses like Slack, Shopify, or CRM tools.
  • Customer feedback surveys: Helps you gather input from users after a ticket is closed.
  • Mobile app: Keeps your team connected to customer requests even when they’re not at their desks.

Summary

To summarize, Freshworks CRM is an excellent customer engagement platform, but many viable alternatives are available to suit various needs. Factors such as core functionality, key features, usability, and pricing are essential when selecting the best option for your business.

Key takeaways:

  1. Align to Business Needs: Each Freshworks alternative offers unique strengths. Some excel at knowledge management, like Oracle Service Cloud, while others streamline complex service processes, like ServiceNow Customer Service Management. Identifying your essential business needs and choosing a solution that aligns with them is crucial.
  2. Focus on Usability: Regardless of the platform's features, it should be easy to use and navigate. For instance, Salesforce Service Cloud's customer service integration with the CRM platform makes it user-friendly, ultimately enhancing productivity.
  3. Consider Pricing Models: Pricing varies across platforms; some have more flexible models than others. Ensure that the chosen solution offers good value for its cost and fits within your budget. From Oracle Service Cloud's comprehensive annual plans to Zendesk Sell's affordable monthly plans, there's a pricing model for every budget.

What do you think?

I hope this guide offers a comprehensive overview of the best Freshworks alternatives. However, the landscape of customer engagement software is broad and continuously evolving. I encourage my readers to share their experiences and suggest any tools that they believe could be beneficial and may have been overlooked in this article. Your insights could be the key to helping other businesses find the perfect solution to meet their unique needs.

Paulo Gardini Miguel
By Paulo Gardini Miguel

Paulo is the Director of Technology at the rapidly growing media tech company BWZ. Prior to that, he worked as a Software Engineering Manager and then Head Of Technology at Navegg, Latin America’s largest data marketplace, and as Full Stack Engineer at MapLink, which provides geolocation APIs as a service. Paulo draws insight from years of experience serving as an infrastructure architect, team leader, and product developer in rapidly scaling web environments. He’s driven to share his expertise with other technology leaders to help them build great teams, improve performance, optimize resources, and create foundations for scalability.