Navigating the world of SaaS development, you face constant pressure to deliver software that meets user expectations. Usability testing tools can be your ally, helping you spot issues before they become problems.
I’ve spent years testing and reviewing software independently. My goal is to give you a clear, unbiased review of the best usability testing tools out there.
In this article, you’ll find my top picks, each chosen for its unique strengths. Whether you’re part of a small team or a large organization, there’s something here for everyone.
Let’s dive into how these tools can enhance your development process, making your software more intuitive and user-friendly.
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Our team has been testing and reviewing software since 2012. As tech leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
- Paulo Gardini MiguelTech Director
Tim FisherVP of AI
Gabriel RosasTech Lead & Software Architect
Christhian GruhnTech Lead & Platform Architect
Usability Testing Tools Comparison Table
This comparison table summarizes pricing details for my top usability testing tools selections:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best with guest access for external testers | 30-day free trial | From $49/month (billed annually) | Website | |
| 2 | Best for in-depth human insights | Free demo available | Pricing upon request | Website | |
| 3 | Best for third-party integrations | Free plan available | From $15/month (billed annually) | Website | |
| 4 | Best usability testing tool for accessing targeted users | Pricing upon request | Website | ||
| 5 | Best usability testing tool for international perspectives | Free demo available | From $699/month (billed annually) | Website | |
| 6 | Best for AI-based test automation | Free plan + 14-day free trial + free demo available | Pricing upon request | Website | |
| 7 | Best usability testing tool for detailed visual reports | 30-day free trial available | From $29/month | Website | |
| 8 | Best for A/B testing and experimentation | Free demo available | Pricing upon request | Website | |
| 9 | Best for small businesses and startups | Free demo available | From $30/tester | Website | |
| 10 | Best for unmoderated remote user testing | From $0/month | Website |
Best Usability Testing Tool Reviews
Below are my detailed summaries of the best usability testing tools that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Best with guest access for external testers- 30-day free trial
- From $49/month (billed annually)
Visit WebsiteCustomer Rating:4.1/5
Testpad interface showing structured login and signup test cases with real-time results across multiple testers and browsers. Testpad is a checklist-driven usability testing tool designed for teams who want a flexible, collaborative way to manage manual test cases and streamline feedback from both technical and non-technical testers.
Who Is Testpad Best For?
Testpad suits QA teams, product managers, and agencies who need a flexible, collaborative approach to manual usability testing across projects.
Why I Picked Testpad
I picked Testpad as one of the best because I can invite external testers as guests without needing them to create full accounts. My team uses this feature to bring in clients or outside QA for usability sessions, letting them run tests and submit feedback directly in the tool. This setup keeps our workflow secure and organized while making it easy to collaborate with people outside our core team.
Testpad Key Features
- Checklist-based test management: Organize usability tests as flexible checklists for easy planning and execution.
- Keyboard-driven navigation: Move quickly through test cases and mark results using keyboard shortcuts.
- Real-time collaboration: Multiple users can work on the same test plan and see updates instantly.
- Customizable test templates: Create and reuse templates tailored to your team’s usability testing needs.
Testpad Integrations
Integrations are available via API for custom workflows and CI/CD pipeline connections. Native integrations are not currently listed.
Pros and Cons
Pros:
- API enables automation with CI/CD tools
- Checklist format fits exploratory usability sessions
- Real-time progress tracking for distributed teams
Cons:
- Limited native integrations with third-party apps
- No built-in participant recruitment features
Learn more about Testpad:
Best for in-depth human insights- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.5/5
UserTesting’s Advanced, Ultimate, Professional, and Premium subscriptions allow you to save test plans. UserTesting is a video-first platform that provides real-time, first-person feedback on testing.
Why I picked UserTesting: UserTesting offers a drag-and-drop test builder, extensive template gallery, and a powerful test distribution engine. This allows you to create exactly the test to suit your needs, and place it in the hands of the participants who matter most. Their test capabilities include card sorting, tree testing, clickstream tracking, and live interviews.
You can analyze the data you receive back from your tests with data visualization, transcripts, and highlight reels. Tasks like participant quality control are handled by AI, which accelerates tedious processes that might otherwise slow down the testing process.
UserTesting Standout Features and Integrations
Features include test builder, template gallery, card sorting, tree testing, clickstream tracking, live interviews, live conversion, and sentiment analysis.
Integrations include Jira, Slack, and Trello.
UserTesting Pricing
Pricing for UserTesting is available upon request.
Pros and Cons
Pros:
- Excellent customer support
- Easy to find test responses
- Very detailed participant screening
Cons:
- Not suitable for SMBs
Learn more about UserTesting:
Best for third-party integrations- Free plan available
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Datadog allows you to overlay and combine metrics for greater clarity and insight. Datadog is a testing platform that provides software development teams with visibility on user journeys.
Why I picked Datadog: Datadog uses synthetic tests, network performance data, logs, traces, and backend metrics to provide insight on frontend performance from the perspective of your target audience. Their real user monitoring allows you to understand user experience, and in-depth analytics help you to identify the root cause of issues like slow load time and JavaScript errors.
Datadog allows you to filter data using custom attributes and reorganize or prioritize depending on your needs. Frontend and backend data can be combined with business metrics to troubleshoot and gain insight on business impact.
Datadog Standout Features and Integrations
Features include real user monitoring, synthetic monitoring, continuous testing, session replay, dashboards, alerts, and data export.
Integrations available are extensive and include Airbrake, Amazon, Cacti, Capistrano, Cassandra, CHEF, CouchDB, Docker, Fabric, Git, Github, Google Cloud Platform, Microsoft IIS, Java, MemCached, MongoDB, MySQL, Microsoft Net, New Relic, Node, PagerDuty, PHP, Pingdom, Python, RedHat, Redis, Splunk, and Varnish Cache.
Datadog Pricing
Datadog offers a free plan for core collection and visualization. From there, pricing begins at $15/host/month. A 14-day free trial is available.
Pros and Cons
Pros:
- Efficiently evaluates large amounts of data
- Simple and easy information tracking
- Detailed analytics
Cons:
- Complex user onboarding
Best usability testing tool for accessing targeted users- Pricing upon request
Visit WebsiteCustomer Rating:4.6/5
Testlio’s dashboard allows you to view runs, tests, issues, and plans as well as a map of team locations. Testlio works with a network of freelance testers and quality engineers to deliver high coverage issue detection.
Why I picked Testlio: Testlio has executed more than 10 million client tests in over 150 countries. Based on your specific criteria, Testlio assembles a targeted panel of testers. Demographics, location, and psychographics are used to determine that the fit is just right to achieve the insights you need.
Testlio runs based on the principle of network testing, so that clients can scale their testing efforts quickly without sacrificing quality. Their client services team can help you execute your testing strategy, guiding you through from planning to completion. Testlio’s full-service moderated usability testing helps you to recruit participants, analyze data, manage workflows, and implement your findings.
Testlio Standout Features and Integrations
Features include mobile app testing, functional testing, localization testing, automated testing, livestream testing, usability testing, exploratory testing, payments testing, and location testing.
Integrations include project management tools like Asana and Jira, and IDEs like Visual Studio.
Testlio Pricing
Testlio offers customized pricing upon request.
Pros and Cons
Pros:
- Flexible and adaptable
- Deep testing coverage
- Comprehensive support
Cons:
- No transparent pricing
Learn more about Testlio:
Best usability testing tool for international perspectives- Free demo available
- From $699/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
The Userlytics dashboard provides a view of all your tests, along with detailed metrics. Userlytics is a usability testing tool with a global panel of more than 1.5 million testers.
Why I picked Userlytics: The Userlytics testing panel consists of members from more than 150 countries worldwide, who speak multiple languages. Having access to such a diverse panel mitigates the risk of unconscious bias and can provide valuable insight on cultural sensitivities that may influence your product decisions.
That being said, Userlytics also makes it easy to narrow down your search and find exactly your target persona. You can add custom screener questions at the beginning of your test to ensure that test participants match your intended audience. Their panel consists of individuals from several niche industries and roles, including neurosurgeons, c-suite executives, architects, and sales reps to name a few.
Userlytics Standout Features and Integrations
Features include A/B testing, audience targeting, analytics, calendar management, brand management, data export, and data visualization.
Integrations are not listed on Userlytics’s website.
Userlytics Pricing
Userlytics enterprise plan pricing is available upon request. DIY plans start at $499/month (billed annually), and a free demo is available.
Pros and Cons
Pros:
- Easy to find niche target persona participants
- Global perspectives
- Massive testing panel
Cons:
- Lack of automation when randomizing quantitative tests
Learn more about Userlytics:
Best for AI-based test automation- Free plan + 14-day free trial + free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.8/5
testRigor allows users to create and manage test cases in plain English for a wide range of environments, including mobile and web apps. testRigor is an AI-driven test automation tool that simplifies software testing by allowing users to create tests with plain English instructions.
Why I picked testRigor: You and your team can create automated tests from documented cases without writing any code, which speeds up the testing process. The AI-powered self-healing capability ensures tests adapt to changes in UI automatically, reducing daily test maintenance. This feature is especially beneficial in environments where the UI is frequently updated, as it minimizes the risk of test failures due to minor changes.
Additionally, the platform supports cross-platform testing, allowing you to test web, mobile, and desktop applications. This means your team can ensure consistent performance across different devices and browsers without needing separate test scripts for each platform.
testRigor Standout Features and Integrations
Features include automated test maintenance, natural language processing, cross-browser testing, mobile testing, API testing, integration with CI/CD tools, parallel test execution, visual testing, data-driven testing, test management, test analytics, AI-driven test optimization, and test scheduling.
Integrations include Jira, TestRail, Zephyr, XRay, ReportPortal, Google Cloud Build, SauceLabs, LambdaTest, BrowserStack, Gitlab, Github Actions, Jenkins, Spinnaker, AWS CodePipeline, Travis, and CircleCI.
Pros and Cons
Pros:
- Supports testing on a wide range of platforms
- Test creation in plain English
- Provides detailed analytics on test results
Cons:
- May not suit teams requiring extensive customization capabilities
- Effectiveness may vary based on the complexity of test scenarios
Learn more about testRigor:
Best usability testing tool for detailed visual reports- 30-day free trial available
- From $29/month
Visit WebsiteCustomer Rating:4.3/5
Crazy Egg’s heatmap reports show you the areas of heavy click activity, including pressure sensitivity which can flag “frustration clicks.” Crazy Egg is a usability testing tool that provides detailed visual reports of user engagement.
Why I picked Crazy Egg: Crazy Egg provides a variety of visual reports including heatmaps (click activity), scrollmaps (scroll depth), confetti (individual clicks), overlay (clicks across the website), and lists (numerical reports of clicks). You can use these tools to understand google analytics data, email and ad campaign interactions, and improve conversion rates with better CTA placement.
Crazy Egg also records user sessions in their entirety, helping you to identify glitches and areas of frustration for users. You can filter these recordings by source, and then subdivide into various segments like mobile and new visitors. Their A/B testing tool is user-friendly and automatically sends traffic to the winner.
Crazy Egg Standout Features and Integrations
Features include heatmaps, A/B testing, error tracking, surveys, commenting, traffic analysis, scrollmaps, and overlay reports.
Integrations are extensive and include Wordpress, Google Tag Manager, Shopify, Wix, Squarespace, Drupal, Magento, Joomla, and Segment.
Crazy Egg Pricing
Crazy Egg plans start at $29/month and a 30-day free trial is available
Pros and Cons
Pros:
- Easy installation
- Heatmaps for every landing page
- Excellent mobile support
Cons:
- Some limitations to A/B testing
Learn more about Crazy Egg:
Best for A/B testing and experimentation- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.2/5
Optimizely lets you test your site's usability as it relates to conversions, be that sales, sign ups, or something else. Optimizely is a popular software that can be used to conduct usability testing quickly and effectively. It ensures that your application’s interface is user-friendly and intuitive by collecting important data from users on how they interact with it.
Why I Picked Optimizely: Optimizely has a wide range of features that make it ideal for usability testing purposes. With its easy to use drag-and-drop editor, you can create variations of your website or app without having to manually code each change. It also provides real-time analytics so you can see which versions are performing better than others, allowing you to adjust and optimize accordingly. Additionally, its A/B split testing capabilities enable you to test various elements against one another, helping you identify what works best for your audience.
Standout Features and Integrations
Features include A/B testing, data import & export, external integrations, analytics, conversion tracking, multi-site, referral tracking, API, dashboard, multi-user, and scheduling.
Integrations include Aprimo DAM Connector, TradeCentric Connector, Baymard Premium, Shopify Plus, Openpay, FullStory, WordPress, Instagram, and more.
Optimizely Pricing
Optimizely pricing details are available upon request. They also offer a free demo as well.
Pros and Cons
Pros:
- User-friendly interface
- Can personalize the user testing experience
- Allows users to conduct A/B testing
Cons:
- Can be expensive for SMBs
- Limited participant pool
Learn more about Optimizely:
Best for small businesses and startups- Free demo available
- From $30/tester
Visit WebsiteCustomer Rating:4.5/5
Userfeel draws from a panel of over 150,000 testers who speak more than 40 languages. Userfeel is a usability testing platform with no monthly subscription and no limits on screener questions. They offer participant recruitment, video and audio session recordings, and the ability to share highlight videos with your team for collaboration.
Why I Picked Userfeel: With Userfeel, you can quickly and easily conduct usability tests to make sure your product meets the needs of your users. The easy-to-use platform allows you to create surveys, capture screenshots, record videos, and even monitor live user sessions. Userfeel also makes it easy for you to analyze the data you collect so that you can make informed decisions about how to improve your website or app.
Standout Features and Integrations
Features include unmoderated & moderated tests, multi-lingual, screener questions, device agnostic, tasks and ratings, notes on video, highlights videos, voice transcription, and SUS ratings.
Integrations are not listed on Userfeel’s website.
Userfeel Pricing
Userfeel costs $30/tester. A free demo is available.
Pros and Cons
Pros:
- Generate feedback on navigation, layout, and content
- Records the users' screen and audio
- Conduct user testing sessions remotely
Cons:
- Only supports remote, unmoderated usability testing
- Limited participant pool
Learn more about Userfeel:
The Userbrain dashboard allows you to view all test sessions from one location. Userbrain provides quick and cost-effective usability testing for product prototypes and websites.
Why I picked Userbrain: Userbrain takes the most time-consuming parts of the usability testing process off your hands. They’ll gather real users from their user test pool to participate, schedule test times, and conduct the unmoderated usability testing on your behalf. Should you choose to work with your own testers, Userbrain can support you by supplying a link that can be sent via text or email.
Userbrain supports screen capture, video recording, and audio commenting, providing you with an in-depth understanding of any usability issues based on end-user experience. Their user testing tool enables developers to test things like wireframes, live websites, and prototypes from multiple devices.
Userbrain Standout Features and Integrations
Features include unmoderated usability testing, messaging, audience targeting, website usability testing, customizable reports, A/B testing, and screen recording.
Integrations are limited, but do include Google Analytics 360.
Userbrain Pricing
Pricing for Userbrain begins at $99/month, and a 14-day free trial is available.
Pros and Cons
Pros:
- Reliable customer support
- Quick participant response
- Excellent recording quality
Cons:
- Cannot refund unsuitable testers
Learn more about Userbrain:
Other Usability Testing Tools
Here are some additional usability testing tools options that didn’t make it onto my shortlist, but are still worth checking out:
- 11MazeBest for use throughout the full product life cycle
- 12LookbackBest for face-to-face interaction with participants
- 13Loop 11Best for simplicity and ease of use
- 14Great QuestionBest usability testing tool for privacy and security
- 15Hotjar (by Contentsquare)Best for heatmapping
- 16UsabilityHubBest for testing marketing and design initiatives
- 17Optimal WorkshopBest for qualitative research and analysis
- 18Trymata (formerly TryMyUI)Best for live product analytics
How I Evaluate Usability Testing Tools
I evaluate each tool against baseline criteria—task-based testing, session recording, and behavioral analytics—then weigh differentiators like panel quality, prototype integrations, and AI synthesis.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Test Creation & Task Design: I look for flexible study builders that support multiple test types—tree tests, card sorts, first-click tasks—with branching logic and reusable templates.
- Moderated & Unmoderated Testing: Each tool should handle both live moderated sessions and self-paced unmoderated tests across web, mobile, and interactive prototypes.
- Session Recording & Playback: I evaluate how well sessions capture screen, audio, and webcam feeds, plus whether reviewers can tag moments, clip highlights, and search transcripts.
- Behavioral Analytics: Heatmaps, click paths, task completion rates, and time-on-task metrics matter here—especially when teams need to compare usability scores across design iterations.
- Participant Recruitment & Panels: Built-in panels with demographic and behavioral screeners save significant sourcing time, so I check panel size, targeting depth, and recruit speed.
- Insights Reporting & Sharing: The tool should let you build shareable reports or highlight reels that product managers and engineers can act on without sitting through full session recordings.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Native prototype integrations with tools like Figma or Adobe XD let designers push interactive mockups straight into a test without exporting assets—saving a round of prep work on every study. I also look for a centralized research repository where past sessions, clips, and tagged insights live in one searchable place. Teams that run frequent studies lose valuable findings when they're scattered across folders. AI-powered synthesis is another differentiator, especially when it auto-generates transcripts, detects themes, and surfaces key moments across dozens of sessions.
Beyond Features
I check how well each tool connects to the broader product development stack—Jira, Linear, Slack, and Notion integrations matter because usability findings need to reach engineers and PMs where they already work. Security and compliance are equally important; teams in regulated industries should look for SOC 2 Type II certification, GDPR-compliant consent flows, and PII redaction. Pricing structure also shapes fit. Some tools charge per seat, others per study or participant credit, and the right model depends on whether a small design team or a full research ops function is running studies.
How to Choose Usability Testing Tools
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| FactorScalability | What to ConsiderWill the tool grow with your team’s needs? Consider user limits, data handling capacity, and any additional costs for scaling up. |
| FactorIntegrations | What to ConsiderDoes it work with your current systems? Look for compatibility with your existing software stack to avoid extra workarounds or manual data transfers. |
| FactorCustomizability | What to ConsiderCan you tailor the tool to your workflows? Check if you can modify dashboards, reports, and user interfaces to match your team's processes. |
| FactorEase of use | What to ConsiderIs the tool intuitive for your team? Assess the learning curve and whether your team can start using it effectively without extensive training. |
| FactorImplementation and onboarding | What to ConsiderHow quickly can you get started? Consider the time and resources needed for setup, including training materials and support during the transition phase. |
| FactorCost | What to ConsiderDoes the pricing fit your budget? Compare the cost against your budget, including hidden fees or charges for additional features or users. |
| FactorSecurity safeguards | What to ConsiderAre your data protected? Verify the tool’s security measures, such as encryption and compliance with data protection regulations relevant to your industry. |
| FactorSupport availability | What to ConsiderCan you get help when needed? Look for the availability of customer support channels, response times, and the quality of support based on user experiences. |
What Are Usability Testing Tools?
Usability testing tools are software solutions that help evaluate how real users interact with a product or website. Professionals like UX designers, product managers, and developers use these tools to improve user experience by identifying usability issues. Features like user surveys, session recordings, and heatmaps help with gathering actionable insights and enhancing user satisfaction. Overall, these tools provide valuable feedback to make products more user-friendly and effective.
Features
When selecting usability testing tools, keep an eye out for the following key features:
- User surveys: Gather direct feedback from users to understand their experience and identify areas for improvement.
- Session recordings: Capture real user interactions to analyze behavior and detect usability issues.
- Heatmaps: Visualize user activity on your site to see which areas get the most attention and which are ignored.
- A/B testing: Test different versions of a page or feature to determine which performs better with users.
- User interviews: Conduct interviews to gain deeper insights into user needs and preferences.
- Customizable dashboards: Tailor dashboards to display the most relevant data for your team’s needs.
- Real-time collaboration: Enable team members to work together and share insights as they analyze user data.
- Integration capabilities: Connect the tool with your existing software stack for seamless data flow and enhanced functionality.
- AI-driven insights: Use artificial intelligence to automatically identify patterns and suggest improvements based on user data.
- Security measures: Ensure data protection with encryption and compliance with relevant data regulations.
Benefits
Implementing usability testing tools provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved user experience: By analyzing session recordings and heatmaps, you can identify and fix usability issues, making your product more user-friendly.
- Informed decision-making: A/B testing and user surveys provide data-driven insights that help you make better decisions about design and functionality.
- Increased user satisfaction: User interviews and feedback help you understand user needs, leading to a product that resonates more with your audience.
- Enhanced collaboration: Real-time collaboration features allow your team to work together efficiently, sharing insights and making decisions faster.
- Cost savings: By identifying issues early through usability testing, you can avoid costly redesigns and development changes later on.
- Data-driven improvements: AI-driven insights automatically suggest ways to enhance your product based on user behavior patterns.
- Better integration: Integration capabilities ensure that usability testing tools work well with your existing systems, providing a more cohesive workflow.
Costs & Pricing
Selecting usability testing tools requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in usability testing tools solutions:
Plan Comparison Table for Usability Testing Tools
| Plan Type | Average Price | Common Features |
|---|---|---|
| Plan TypeFree Plan | Average Price$0 | Common FeaturesBasic user surveys, limited session recordings, and simple heatmaps. |
| Plan TypePersonal Plan | Average Price$10-$30/user/month | Common FeaturesAdvanced user surveys, session recordings, heatmaps, and basic A/B testing. |
| Plan TypeBusiness Plan | Average Price$50-$100/user/month | Common FeaturesCustomizable dashboards, real-time collaboration, advanced A/B testing, and integration options. |
| Plan TypeEnterprise Plan | Average Price$150+/user/month | Common FeaturesAI-driven insights, multilingual support, extensive integrations, and dedicated customer support. |
Usability Testing Tools FAQs
Here are some answers to common questions about usability testing tools:
How do usability testing tools handle data privacy?
Yes, most usability testing tools take data privacy seriously. They often include features like data anonymization and comply with regulations like GDPR. When choosing a tool, ensure it has clear privacy policies and offers options for data encryption. It’s crucial to understand how the tool stores and processes user data to maintain compliance and protect user information.
Can usability testing tools integrate with other software?
Yes, many usability testing tools offer integration capabilities. They can connect with analytics platforms, CRM systems, and project management software to provide a comprehensive view of user interactions. For example, integrating with a web analytics tool like Google Analytics can give you deeper insights into user behavior. Check the tool’s integration options to ensure it fits well with your existing tech stack.
How long does it take to see results from usability testing tools?
The time it takes to see results varies. You might notice quick wins from session recordings or heatmaps within days. However, for more detailed insights, like those from A/B testing, it could take weeks. It’s essential to set clear goals and timelines, allowing for adjustments based on user feedback. Regularly reviewing data helps you make informed decisions and improve user experience over time.
When should I involve usability testing tools versus simpler methods like informal testing?
If you’re in the decision stage of buying/testing tools, you likely have a recurring need — multiple test sessions, different user segments, or complex workflows. For one-off or very early rough tests, simpler methods might suffice. But if you plan to repeat testing, test many users, or need metrics and reporting, a dedicated tool makes more sense.