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Best Master Data Management Tools Shortlist

Here is my shortlist of best master data management solutions. I’ll provide overviews of each to help you select the ideal tool for your needs.

  1. TIBCO EBX - Best for customizations
  2. SAP Master Data Governance - Best master data domain support
  3. IBM InfoSphere Master Data Management - Best for data profiling
  4. Ataccama ONE - Best for data quality
  5. Informatica Multidomain MDM - Best multidomain features
  6. Syniti Master Data Management - Best for tracking KPI improvements
  7. Oracle Enterprise Data Management - Best for large enterprises
  8. Semarchy xDM - Best for measuring ROI
  9. OneTrust - Best for remediation integrations
  10. Pimcore Open Source Master Data Management - Best workflow management
  11. EnterWorks - Best for obtaining product intelligence
  12. Profisee - Best user-friendly interface

Data inconsistencies can be detrimental to organizations. Bad data can easily lead to inaccurate analytics, which then negatively affects decision-making.

Fortunately, there are master data management tools that can help companies centralize and manage complex bodies of key information. I’ve put together a curated list of the top MDM platforms that can improve how organizations synchronize data across all data sources.

What Are Master Data Management Tools?

Master data management tools are platforms designed to ensure proper synchronization of master data throughout an organization. Master data refers to the core information shared throughout the company. MDM can technologies provide a single source of truth for data enterprise-wide, and can use automation capabilities to manage and share data across an array of channels.

An MDM tool can also streamline data processes within IT departments. Businesses can even use these solutions to guarantee the accuracy of business intelligence and analytics.

Master data management technologies fall into two categories: single domain and multiple domains. A single-domain MDM specializes in managing master data within one specific domain (such as customers, products, or accounts). On the contrary, a multidomain MDM is a solution for governing all master data across all domains in an organization.

Overview of the 12 Best Master Data Management Tools

Below is a compilation of the top master data management tools that I’ve found to be the best in certain categories. Check out the list for more information.

1. TIBCO EBX - Best for customizations

TIBCO EBX Data Model Assistant
TIBCO EBX has a data model assistant (DMA) that facilitates the creation and management of data models. (Source)

TIBCO EBX is a data management system that allows organizations to share their master data via a single platform. It follows a unique design approach that combines a range of features for managing and customizing datasets according to your needs.

Why I picked TIBCO EBX: I chose TIBCO EBX because of its flexibility. I found that the customizable applications of the platform enabled rapid deployment when needed. It also allows users to model various domains and relationships, such as with references and metadata.

TIBCO EBX Standout Features and Integrations:

Features of TIBCO EBX that stood out to me were its data modeling and data governance. The data modeling feature lets you model data using any specific rules to meet your requirements. I also found its data governance capabilities effective for centralized control of common artifacts and governance processes.

Integrations are available with popular business platforms such as Microsoft Dynamics 365, Salesforce, SAP, and Amazon RDS. I also learned that TIBCO EBX integrates readily with more than 30 RDBMS, NoSQL, and data warehouses. These integrations are all pre-built into the platform.

Pricing: Pricing upon request

Trial: No free trial


  • Customizable data and workflow modeling
  • Users can integrate the graphical interface into almost any application
  • Provides built-in data importation features for XML and CSV formats


  • Interface may not provide the best user experience
  • No free trial

2. SAP Master Data Governance - Best master data domain support

Master data management tool SAP Master Data Governance's user interface
SAP Master Data Governance lets you access, analyze, and develop marketing data using an intuitive user interface. (Source)

SAP Master Data Governance is an MDM platform that specializes in obtaining master data that users can view, manage, and share in a unified solution. Its data management capabilities are based on its proprietary SAP Business Technology Platform.

Why I picked SAP Master Data Governance: I decided on SAP Master Data Governance because it has extensive support for a wide variety master domains. I also like how it provides access to pre-built data models and workflows for quick deployment and knowledge sharing.

SAP Master Data Governance Standout Features and Integrations:

Features of SAP Master Data Governance that caught my eye were its ability to enhance the development of data quality rules and synchronization of master data. I found that you can use its machine learning feature to improve your data quality rules while you can easily sync your master data across solutions.

Integrations are available with other SAP applications such as SAP S/4HANA, SAP S/4HANA Cloud, SAP Business One, and SAP ERP. These connectors are all native to the tool. You can also integrate the platform with third-party data sources using the SAP Integration Suite.

Pricing: From $56/month

Trial: 30-day free trial


  • Merge master data from SAP software and third-party sources
  • Machine learning features to enhance the development of data-quality rules
  • Task automation capabilities for managing master data


  • Lacks online documentation for certain features
  • Platform lacks mobility support

3. IBM InfoSphere Master Data Management - Best for data profiling

IBM InfoSphere Master Data Management Algorithms
IBM InfoSphere Master Data Management’s interface shows the algorithm setup for a person's legal name. (Source)

IBM InfoSphere Master Data Management is an MDM tool that lets you proactively manage and monitor your master data. It’s available in 3 deployment models: on IBM Cloud Pak for Data, on IBM Cloud, and on-premises.

Why I picked IBM InfoSphere Master Data Management: I decided on IBM InfoSphere because it allows users to create an accurate, virtual profile of their master data by leveraging its built-in algorithms. It also lets you acquire and showcase data in visual formats, making it easier for business users to analyze.

IBM InfoSphere Master Data Management Standout Features and Integrations:

Features of IBM InfoSphere Master Data Management that stood out to me were its intuitive user interface and policy management. Its functional dashboard offers a summarized view of organizational data that’s beneficial for profiling. Meanwhile, users can readily address policy violations using its policy management capabilities.

Integrations are available for Amazon S3, BigQuery, IBM Db2, Microsoft SQL, Oracle, and more. These connectors are all pre-built into the platform.

Pricing: Pricing upon request

Trial: No free trial


  • Proactively monitor data quality using various configurations
  • Supports a range of third-party integrations
  • Excellent data encryption capabilities


  • Managing metadata can be difficult
  • Logging system can be improved

4. Ataccama ONE - Best for data quality

Ataccama ONE User Interface
Ataccama ONE lets you view complete and accurate information and directly edit consolidated data as you see fit. (Source)

Ataccama ONE is a master data management platform that lets you flexibly consolidate company master data from various sources. Its user-friendly UI and built-in artificial intelligence ensure quality data.

Why I picked Ataccama ONE: I decided on Ataccama ONE because of its data quality capabilities. I found that this MDM platform’s data standardization is quite robust, while its AI helps organizations maintain master data accuracy by continuously improving its matching rules.

Ataccama ONE Standout Features and Integrations:

Features of Ataccama ONE include an integrated data catalog and data quality engine. I like that the catalog lets you collaborate with colleagues to improve data assets, while the built-in data quality engine is beneficial in cleansing and enriching master data.

Integrations for Ataccama ONE are available with file systems such as S3, ADLS, and HDFS and standard file formats like Excel, JSON, and XML. All these connectors are pre-built in the platform.

Pricing: Pricing upon request

Trial: No free trial


  • Integrates with a wide range of data tools and sources
  • Provides users with automatic data classifications
  • Leverages AI to automate processes and save time


  • Results visualization feature can be more dynamic
  • Online documentation needs improvement

5. Informatica Multidomain MDM - Best multidomain features

Informatica Multidomain MDM's data director helps with managing master data
Informatica Multidomain’s user interface has a navigation bar containing tabs that lead to pages within its Data Director. (Source)

Informatica Multidomain is an all-in-one MDM platform that supports master data management both in the cloud and on-premises. It provides users with data integration, data quality, and data privacy features for handling complex business issues.

Why I picked Informatica Multidomain: I chose Informatica Multidomain because of its extensive multidomain features. It provides all the tools needed to give you a 360-degree view of your master data relationships across domains.

Informatica Multidomain Standout Features and Integrations:

Features of Informatica Multidomain that I liked most were its dynamic data models and collaborative workflows. I also found that you can easily update several master data records with just a few clicks. All these features make it an ideal multidomain MDM tool.

Integrations for Informatica Multidomain include Microsoft Azure, Google Cloud Platform, Salesforce, Netsuite, and Snowflake. These connectors are pre-built and readily available on the platform.

Pricing: Pricing upon request

Trial: 30-day free trial


  • Quickly connect data relationships across various sources
  • Contact data verification allows for increased data record accuracy
  • Match tuning feature uses AI for reduced costs and faster deployments


  • Data catalog needs improvement
  • Requires a high amount of storage space

6. Syniti Master Data Management - Best for tracking KPI improvements

Syniti Master Data Management's dashboard helps manage your master data
Syniti’s Data Intelligence Dashboard lets users quickly identify insights and create a variety of reports for their organization. (Source)

Syniti Master Data Management is another MDM tool that connects organizations to master data that have a financial impact. Businesses that use the platform can expect to improve outcomes through faster master data management processes and effective user collaboration tools.

Why I picked Syniti Master Data Management: I decided on Syniti Master Data Management because of its ability to track KPI improvements. I learned that its enhanced end-to-end MDM process and AI/ML-driven data matching capabilities can assist teams by significantly reducing the data quality errors they encounter.

Syniti Master Data Management Standout Features and Integrations:

Features of Syniti Master Data Management that captured my attention were its ability to link clean master data to a company’s KPI improvements and help them provide value faster. The platform readily connects data improvements for quicker MDM returns while helping users immediately identify financial upsides.

Integrations for Syniti Master Data Management include ODBC, ADO.NET, and JDBC. These connectors are all pre-built into the platform.

Pricing: Pricing upon request

Trial: No free trial


  • Acquire clean master data and track KPI improvements
  • Scalable with any business process, system, or data type
  • Install Knowledge Packs to improve your MDM process


  • Information from logs could provide more details
  • Can be difficult for beginners to learn

7. Oracle Enterprise Data Management - Best for large enterprises

Oracle Enterprise Data Management Interface
The interface of Oracle Enterprise Data Management shows request authoring experience. (Source)

Oracle Enterprise Data Management is a robust MDM tool that empowers users to use accurate master data so they can adapt and respond to change efficiently. You can effectively manage your enterprise data — whether you need to reconcile company metadata, make cloud transfers, or manage mergers.

Why I picked Oracle Enterprise Data Management: I decided on Oracle Enterprise Data Management because its features are designed to support large-scale MDM processes. The tool specializes in connecting disparate applications by providing simple wizards to streamline the complex challenges enterprises often face.

Oracle Enterprise Data Management Standout Features and Integrations:

Features of Oracle Enterprise Data Management that stood out to me were its ability to quickly validate master data and real-time co-authoring. Being able to confirm data nodes and hierarchies immediately can help with decision-making, while its co-authoring feature is beneficial in allowing departments or business units to collaborate effectively.

Integrations for Oracle Enterprise Data Management include DB2, Informix, Oracle, and SQL Server. All these connectors come pre-built with the platform.

Pricing: Pricing upon request

Trial: Demo upon request


  • Easily connect business apps using dedicated and universal adapters
  • Monitor ongoing concerns using conversation threads
  • Improve data quality by validating viewpoints


  • Requires in-depth training to use effectively
  • User interface can be difficult to understand

8. Semarchy xDM - Best for measuring ROI

Using Semarchy xDM's Datasource Profile interface for master data management
Semarchy xDM’s Datasource Profile interface shows how it automatically reverse-engineers source tables to provide in-depth data statistics. (Source)

Semarchy xDM is a zero-code MDM platform that helps data teams analyze source data by using an advanced match/merge and consolidation engine. The tool lets you collaborate with colleagues in managing, governing, and accessing comprehensive data models.

Why I picked Semarchy xDM: I chose Semarchy xDM because it’s an MDM platform that lets you efficiently measure ROI using different features. It also offers a simple yet intuitive user interface you can use to develop business applications without the need to code.

Semarchy xDM Standout Features and Integrations:

Features of Semarchy xDM that I liked were its automations, open architecture, and flexibility. This MDM tool lets you create custom rules while ensuring your golden records are accurate. Meanwhile, I learned that its agnostic architecture is quite flexible, allowing you to use almost any API or service with the platform.

Integrations for Semarchy xDM include Salesforce, SAP, Hadoop, Spark, Amazon, and more. These components are all pre-built and ready for use on the platform.

Pricing: Pricing upon request

Trial: 7-day free trial


  • Access powerful automations for creating custom rules
  • No coding necessary for designing business apps
  • Platform can scale based on your needs


  • Some advanced functions can be hard to locate
  • Has a steep learning curve

9. OneTrust - Best for remediation integrations

OneTrust Interface
OneTrust interface shows how users can configure privacy requests and notices according to their needs. (Source)

OneTrust is a master data management tool providing enterprises with data governance capabilities to protect their privacy and integrity. Users can help their organizations minimize data risk by having complete control and visibility of their master data.

Why I picked OneTrust: I decided on OneTrust because the platform lets you take advantage of integrations to remedy issues with master data. These connectors are particularly beneficial for enterprises that want to ensure their data governance program is on point.

OneTrust Standout Features and Integrations:

Features of OneTrust that I thought were the most useful include its data governance modules on data discovery and data risk mitigation. I found its data discovery module to provide in-depth visibility to organizational data. Meanwhile, its data risk mitigation module improves security by automatically highlighting at-risk data and remediating these issues.

Integrations for OneTrust include Amazon S3, Apache Hive, IBM DB2, Microsoft SQL Server, and PostgreSQL. All these connectors are pre-built in the MDM tool.

Pricing: Pricing upon request

Trial: 14-day free trial


  • Discover and classify master data by using advanced AI
  • Automatically identify and remediate company data risks
  • Review trends to assess data governance strategy effectiveness


  • Can be hard to integrate with other tools
  • Slow data discovery speed

10. Pimcore Open Source Master Data Management - Best workflow management

Pimcore Open Source Master Data Management Workflow Interface
Pimcore Open Source Master Data Management lets you easily define and improve organizational workflows. (Source)

Pimcore Open Source Master Data Management provides users with a robust workflow management system designed to simplify the handling of data quality issues. It also allows users to model complex hierarchies to readily classify data and use it in business intelligence.

Why I picked Pimcore Open Source Master Data Management: I decided to go with Pimcore Open Source Master Data Management because of its ability to improve an organization’s workflow management. I discovered that its features all work together to efficiently categorize, isolate, and resolve master data issues to enhance company processes.

Pimore Open Source Master Data Management Standout Features and Integrations:

Features of Pimcore Open Source Master Data Management that caught my eye includedits powerful workflow management engine. This features a workflow designer for business processes with custom states and actions, as well as messaging and notifications. These capabilities make it easier for stakeholders to understand and adapt to changing business processes.

Integrations for Pimcore Open Source Master Data Management include MySQL, Oracle, DB2, and Microsoft SQL. All of these components are pre-built into the platform.

Pricing: Pricing upon request

Trial: Demo upon request


  • Easily define cleansing rules for creating golden records
  • Use various dataset formats to match industry standards
  • Access to historical views for improved data governance


  • System installation can be complex and tedious
  • Documentation for developers needs improvement

11. EnterWorks - Best for obtaining product intelligence

Using EnterWorks' product library for master data management
EnterWorks can display a library of different products and a product hierarchy that manages syndication. (Source)

EnterWorks is an MDM tool that enables enterprises to connect their databases with their applications to create golden records. The platform boasts a low-code design with the ability to improve revenue growth through accurate product intelligence.

Why I picked EnterWorks: I chose EnterWorks because its features are geared towards promoting revenue growth for businesses. I found that it lets you obtain product intelligence based on various domains such as customer, sales, and location.

EnterWorks Standout Features and Integrations:

Features of EnterWorks that caught my eye were its Product Information Management (PIM) and Digital Asset Management (DAM) modules. These capabilities make the platform an ideal hub for analyzing product intelligence and creating customer-centric products.

Integrations for EnterWorks include Oracle, SQL Server, DB2, MySQL, and PostgreSQL. These pre-built connectors are readily available on the platform.

Pricing: Pricing upon request

Trial: No free trial


  • Easy access to tools and data that drive revenue
  • Low-code design allows users to adapt quickly
  • Access to in-depth product information


  • Can throw up errors in some jobs
  • No free trial

12. Profisee - Best user-friendly interface

Profisee User Interface
Profisee’s user interface shows golden records with alerts highlighting data quality issues. (Source)

Profisee provides organizations with an MDM tool for improving data quality through an intuitive user interface. Its UI employs machine learning, assisting users with detecting issues and cleansing master data from a single source.

Why I picked Profisee: I chose Profisee because it has the most user-friendly interface out of all the MDM tools I’ve analyzed. Its visual relationship management feature helps users to gain deep insights that help them make informed business decisions.

Profisee Standout Features and Integrations:

Features of Profisee that I found most interesting were its data visualization and modern UI. Both capabilities allow the platform to provide a singular view of data from different sources so users can address discrepancies immediately.

Integrations for Profisee include Microsoft Azure, AWS, and Google Cloud. All these integrations come pre-built into the tool.

Pricing: Pricing upon request

Trial: No free trial


  • Quickly identify and cleanse discrepancies in master data
  • User-friendly interface allows for fast deployment
  • Platform can scale depending on need


  • Performance for data insertion tasks could be better
  • Customer support needs improvement

Other Master Data Management Tool Options

Apart from the platforms above, I’ve selected a few more master data management tools that are worth considering for other select purposes:

  1. SAS MDM - Best for historical views of master records
  2. Tamr Mastering - Best machine learning MDM algorithms
  3. Boomi - Best data modeling speed
  4. Reltio - Best out-of-the-box data models
  5. Riversand Platform - Best for creating unified customer experiences
  6. Teradata MDM - Best user interface for data entry
  7. Unidata Master Data Management - Best for maintaining statistics
  8. Magnitude - Best for enterprise insights

Selection Criteria For Master Data Management Tools

Here’s are the primary selection criteria I used to develop my list of the best master data management platforms for this article:

Core Functionality

The core functionalities of a master data management tool were among the first things I considered. Before I added each tool to my list, I made sure it could:

  • Identify and cleanse data issues
  • Provide extensive data modeling capabilities
  • Employ AI and automation features
  • Perform in-depth data governance
  • Have the capacity to connect with various data sources

Key Features

Top-notch master data management tools can deliver the essential functions I mentioned above through a specific range of features. The following are crucial characteristics that an organization’s tech leadership should know to identify reliable MDM platforms:

  • Master data domain support
  • In-depth data profiling
  • Centralized data governance
  • Intuitive user interface
  • Workflow management
  • Virtual golden profiles
  • Visual business analytics


Apart from the core functionality and features, I also assessed MDM platforms that provide users with an ideal user experience. The tools that were easy to use had the following attributes:

  • Supports data imports from various systems
  • Compatible with standard data formats
  • Provides proper modeling capabilities
  • Intuitive presentation of business analytics data and visualizations

People Also Ask

Here are the answers to commonly asked questions about MDM systems:

Final Thoughts

The global market size for master data management is predicted to reach $39.4 billion by the year 2028; this number is a huge leap from its previous market size of $12.3 billion in 2018.

Yet despite the expected growth, bad data continues to plague many enterprises, with organizations spending an average of $12.9 million every year managing poor-quality business data.

One approach to resolving this dilemma is by leveraging the right MDM tool. Your chosen master data management platform must have capabilities that align with your needs and objectives.

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By Paulo Gardini Miguel

Paulo is the Director of Technology at the rapidly growing media tech company BWZ. Prior to that, he worked as a Software Engineering Manager and then Head Of Technology at Navegg, Latin America’s largest data marketplace, and as Full Stack Engineer at MapLink, which provides geolocation APIs as a service. Paulo draws insight from years of experience serving as an infrastructure architect, team leader, and product developer in rapidly scaling web environments. He’s driven to share his expertise with other technology leaders to help them build great teams, improve performance, optimize resources, and create foundations for scalability.