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SaaS books offer a world of insights. I've consumed countless titles, each revealing key strategies and SaaS metrics essential in today's digital landscape.

From bestselling guides to in-depth analyses, these books provide the knowledge required to excel in the dynamic and ever-evolving world SaaS sphere, ensuring you're equipped with the latest techniques and IT advancements.

17 Best SaaS Books

I've handpicked these books because they address specific SaaS challenges and gaps.

  1. The Lean Startup by Eric Ries
  2. Crossing the Chasm, 3rd Edition by Geoffrey A. Moore
  3. The Hard Thing About Hard Things by Ben Horowitz
  4. Behind the Cloud by Marc Benioff and Carlye Adler
  5. Predictable Revenue by Aaron Ross and Marylou Tyler
  6. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
  7. Scaling Up by Verne Harnish
  8. How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Lemkin
  9. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue by Nick Mehta, Dan Steinman, and Lincoln Murphy
  10. The Startup Owner's Manual by Steve Blank and Bob Dorf
  11. Growth Hacker Marketing by Ryan Holiday
  12. Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush
  13. Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya
  14. Price To Scale by Ajit Ghuman
  15. Product-Led Onboarding by Ramli John
  16. The SaaS Sales Method by Jacco Van Der Kooij, Fernando Pizarro, Winning by Design, Dominique Levin, and Dan Smith
  17. The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital by Rob Walling

Overviews Of The 17 Best SaaS Books

Here’s a quick summary of each book, what you’ll learn, why you should read it, and a quote I like from the book. I added the author’s LinkedIn and other places to connect with them online.

1. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses SaaS books

Summary:

The Lean Startup introduces a methodology for developing businesses and products that aim to shorten product development cycles and rapidly discover if a proposed business model is viable. This approach focuses on "validated learning," iterative product releases, and customer feedback.

What You'll Learn:

This book teaches entrepreneurs how to leverage iterative design and customer feedback and build a sustainable, adaptable business model.

Why You Should Read It:

The Lean Startup is essential for understanding modern entrepreneurial strategies, particularly relevant in Silicon Valley's fast-paced, innovation-driven environment.

Quote From The Book:

"The only way to win is to learn faster than anyone else."

About The Author:

Eric Ries is a prominent entrepreneur and author based in Silicon Valley. He's known for his work on the Lean Startup movement. Connect with him on LinkedIn, and follow him on Twitter.

2. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers SaaS books

Summary:

This book delves into the challenges startups face when transitioning from early adopters to the mainstream market. Moore's model outlines strategies to cross this "chasm," focusing on market dynamics and customer segmentation.

What You'll Learn:

Learn key insights into marketing disruptive technologies and how to effectively address the gap between early adopters and the majority market.

Why You Should Read It:

For anyone in a startup, especially in tech, this book is a guide to understanding and leveraging market dynamics for successful product adoption.

Quote From The Book:

"The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists."

About The Author:

Geoffrey A. Moore is a best-selling author and a managing partner at Geoffrey Moore Consulting. His expertise lies in market development and business strategies. Connect with him on LinkedIn and Twitter. Visit his website for more insights.

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3. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers SaaS books

Summary:

Ben Horowitz offers essential advice on building and running a startup. The book is filled with his personal and professional experiences, focusing on the tough decisions and harsh realities of managing a successful business.

What You'll Learn:

Insights into the challenges of managing a startup, including leadership, strategy, and dealing with crises, are central themes of the book.

Why You Should Read It:

This book offers a realistic look at the difficult decisions and challenges faced in managing and scaling a business, making it invaluable for aspiring and current entrepreneurs.

Quote From The Book:

"Hard things are hard because there are no easy answers or recipes. They are hard because your emotions are at odds with your logic."

About The Author:

Ben Horowitz is a co-founder and general partner at the venture capital firm Andreessen Horowitz. He's a respected Silicon Valley figure with extensive tech industry experience. Connect with him on LinkedIn and Twitter.

4. Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry by Marc Benioff and Carlye Adler

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry SaaS books

Summary:

This book chronicles the journey of Salesforce.com from a startup idea to a multi-billion-dollar software company. Marc Benioff, the co-founder of Salesforce, shares the strategies and business philosophies that fueled this remarkable growth.

What You'll Learn:

Insights into creating a thriving company culture, innovative marketing strategies, and the power of cloud computing in transforming the software industry.

Why You Should Read It:

For anyone interested in the rise of cloud computing and the making of a successful software company, this book offers an insider's view of Salesforce's revolutionary approach.

Quote From The Book:

"The business of business is improving the state of the world."

About The Author:

Marc Benioff is the co-founder, chairman, and co-CEO of Salesforce. He is known for his visionary approach and philanthropy. Connect with Marc on LinkedIn and Twitter. Visit Salesforce's website for more details.

5. Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com SaaS books

Summary:

This book provides a blueprint for implementing the sales process used by Salesforce.com to generate predictable, scalable revenue. Aaron Ross and Marylou Tyler explain how to build a high-performing sales team and effective sales strategies.

What You'll Learn:

Key strategies for building a scalable sales process, optimizing your sales team's performance, and creating a consistent revenue stream.

Why You Should Read It:

Ideal for sales leaders and managers, this book offers practical advice on structuring and growing a sales team to mirror the success of a highly successful company like Salesforce.

Quote From The Book:

"The fastest and most effective way to grow revenue is to focus on ‘nailing a niche’."

About The Author:

Aaron Ross is a best-selling author and a renowned business growth expert. Connect with Aaron on LinkedIn and Twitter. Marylou Tyler is a sales process improvement expert and can be reached through her LinkedIn profile.

6. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares

Traction: How Any Startup Can Achieve Explosive Customer Growth SaaS books

Summary:

Traction presents a practical framework for startups to achieve rapid customer growth. Gabriel Weinberg and Justin Mares explore various channels and strategies for gaining traction, drawing on experiences from successful companies like HubSpot.

What You'll Learn:

An understanding of the nineteen traction channels and how to methodically and effectively grow your customer base.

Why You Should Read It:

This book is crucial for entrepreneurs and marketers seeking innovative and proven methods to gain significant traction in a competitive market.

Quote From The Book:

"Traction is a sign that your company is taking off. It’s obvious in your core metrics: if you have a mobile app, your downloads are skyrocketing. If you run a subscription service, your customers are renewing at a phenomenal rate. If you’re running a social network, your daily active users are blowing up."

About The Author:

Gabriel Weinberg is the CEO and founder of DuckDuckGo and a successful entrepreneur. Connect with Gabriel on LinkedIn and Twitter. Justin Mares is a startup founder and growth expert. Reach him through his LinkedIn and Twitter profiles.

7. Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

Scaling Up: How a Few Companies Make It...and Why the Rest Don't SaaS books

Summary:

Verne Harnish's Scaling Up is a masterclass in business growth, focusing on the challenges companies face when scaling. It builds upon the principles of the Rockefeller Habits to provide a practical framework for growth.

What You'll Learn:

Key insights into people management, strategy, execution, and cash management that are crucial for scaling a business effectively.

Why You Should Read It:

This book offers a comprehensive template for business leaders looking to scale their operations while maintaining efficiency and profitability.

Quote From The Book:

"You are not alone if you feel a bit overwhelmed and underfunded. But the tools and resources are available to help you conquer complexity and climb the entrepreneurial mountain."

About The Author:

Verne Harnish is a renowned business consultant and speaker. He founded the Entrepreneurs' Organization and authored several influential business books. Connect with Verne on LinkedIn and learn more about his work on his website.

8. From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Lemkin

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue SaaS books

Summary:

This book is a guide to achieving rapid and sustainable growth for SaaS and other high-growth companies. Aaron Ross and Jason Lemkin share strategies for creating predictable revenue streams and accelerating growth.

What You'll Learn:

In-depth strategies for developing a repeatable sales model, focusing on market fit, and understanding the growth stages of a SaaS company.

Why You Should Read It:

This book offers a roadmap to creating a scalable and predictable revenue model for businesses in the SaaS sector or any high-growth industry.

Quote From The Book:

"The best growth strategy is to have a product that customers cannot live without."

About The Author:

Aaron Ross is a best-selling author and a renowned expert in creating outbound sales teams. Connect with Aaron on LinkedIn and Twitter. Jason Lemkin is a SaaS entrepreneur and the founder of SaaStr. Follow Jason on LinkedIn and Twitter.

9. Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue by Nick Mehta, Dan Steinman, and Lincoln Murphy

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue SaaS books

Summary:

This book explores the concept of 'Customer Success,' a critical strategy for SaaS and subscription businesses to reduce churn and increase recurring revenue. It offers a comprehensive guide to building a customer success strategy.

What You'll Learn:

Insights into developing a strong customer success team, understanding customer lifecycles, and creating experiences that enhance customer loyalty and reduce churn.

Why You Should Read It:

This book is essential for anyone in the SaaS or subscription-based business model, focusing on long-term customer engagement and success.

Quote From The Book:

"Customer success is where 90% of the revenue is."

About The Author:

Nick Mehta is the CEO of Gainsight, a leader in the customer success industry. Connect with Nick on LinkedIn and Twitter. Dan Steinman is a customer success evangelist and can be found on LinkedIn. Lincoln Murphy is a customer success consultant, reachable via LinkedIn and his blog.

10. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank and Bob Dorf

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company SaaS books

Summary:

This comprehensive guide provides a step-by-step strategy for new startups. Focusing on customer development and agile methodologies, it's a roadmap for building a successful business from the ground up.

What You'll Learn:

Essential practices for SaaS founders, including customer discovery, validation techniques, and building a sustainable business model.

Why You Should Read It:

A must-read for new entrepreneurs, particularly SaaS business owners, seeking a structured approach to launching and growing their startups.

Quote From The Book:

"Getting out of the building is the first step to building a successful startup."

About The Author:

Steve Blank is a seasoned entrepreneur and academician in entrepreneurship. Connect with Steve on LinkedIn and follow his insights on Twitter. Bob Dorf is a startup coach and co-author, reachable via LinkedIn.

11. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising SaaS books

Summary:

This book introduces the concept of growth hacking, a marketing technique tech startups use to grow rapidly. Ryan Holiday explains how traditional marketing principles are being replaced by growth hacking.

What You'll Learn:

An understanding of growth hacking strategies and case studies from successful companies, offering insights into cost-effective growth methods.

Why You Should Read It:

Ideal for marketers and SaaS companies looking to adopt a contemporary growth strategy without relying heavily on traditional marketing budgets.

Quote From The Book:

“A growth hacker doesn't see marketing as something one does but rather as something one builds into the product itself.”

About The Author:

Ryan Holiday is a bestselling author and media strategist. Discover Ryan’s work on LinkedIn and Twitter, or visit his personal website.

12. Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush

Product-Led Growth: How to Build a Product That Sells Itself SaaS books

Summary:

Wes Bush explores the concept of 'product-led growth,' a business methodology where the product drives customer acquisition, expansion, and retention.

What You'll Learn:

Techniques for building products that attract and retain customers naturally, emphasizing the importance of product experience in a SaaS business.

Why You Should Read It:

A vital read for SaaS founders and business owners seeking to develop a product-centric growth strategy in the competitive SaaS market.

Quote From The Book:

"The best marketing investment you can make is in your product."

About The Author:

Wes Bush is a leading authority on product-led growth. Connect with Wes on LinkedIn and follow his updates on Twitter. For more resources, visit his website.

13. Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya

Scaling Lean: Mastering the Key Metrics for Startup Growth SaaS books

Summary:

Ash Maurya's book offers a strategic approach to scaling a startup, emphasizing the importance of key metrics. It builds on lean principles to help startups measure and scale effectively.

What You'll Learn:

You'll learn how to identify the right metrics that matter for startup growth and how to use them to drive sustainable scaling strategies.

Why You Should Read It:

This book is essential for entrepreneurs and startup leaders who want to focus on impactful metrics for strategic growth rather than vanity metrics.

Quote From The Book:

"Life’s too short to build something nobody wants."

About The Author:

Ash Maurya is a well-known figure in the lean startup community. Connect with Ash on LinkedIn and Twitter, or visit his website for more insights.

14. Price To Scale: Practical Pricing For Your High Growth SaaS Startup by Ajit Ghuman

Price To Scale: Practical Pricing For Your High Growth SaaS Startup SaaS books

Summary:

Ajit Ghuman's book delves into the crucial aspect of pricing strategies for SaaS startups. It provides practical advice on setting and adjusting prices to support high growth.

What You'll Learn:

Insights into pricing models, how to create value-based pricing strategies, and tips for optimizing pricing to accelerate SaaS startup growth.

Why You Should Read It:

An invaluable guide for SaaS entrepreneurs and executives who want to understand and implement effective pricing strategies in their growth journey.

Quote From The Book:

"Pricing is not just a number, it’s a reflection of your product's value and your company’s vision."

About The Author:

Ajit Ghuman is a SaaS pricing expert and a leader in product marketing. Explore more about his works on his Amazon portfolio.

15. Product-Led Onboarding: How to Turn New Users Into Lifelong Customers by Ramli John

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers SaaS books

Summary:

This book focuses on the power of product-led onboarding strategies for converting new users into long-term customers. Ramli John provides actionable insights for creating onboarding experiences that engage and retain.

What You'll Learn:

Effective methods for developing user onboarding experiences, enhancing user engagement, and boosting customer retention in SaaS businesses.

Why You Should Read It:

Perfect for SaaS product managers and marketers who want to leverage onboarding as a key strategy for customer success and long-term growth.

Quote From The Book:

"Great onboarding doesn't just happen; it’s designed intentionally."

About The Author:

Ramli John is a product-led growth and onboarding specialist. Follow Ramli’s professional journey on LinkedIn and his insights on Twitter. More resources can be found on his website.

16. The SaaS Sales Method: Sales As a Science by Jacco Van Der Kooij, Fernando Pizarro, Winning by Design, Dominique Levin, and Dan Smith

The SaaS Sales Method: Sales As a Science by Jacco Van Der Kooij, Fernando Pizarro, Winning SaaS books

Summary:

This book revolutionizes the approach to sales in the SaaS industry by treating it as a science. With their extensive experience, the authors provide a comprehensive guide to SaaS sales methodologies and best practices.

What You'll Learn:

Deep insights into the SaaS sales process, including how to structure sales teams, understand customer needs, and effectively close deals in a SaaS environment.

Why You Should Read It:

Ideal for sales professionals and SaaS entrepreneurs who want to develop a more structured, data-driven approach to sales in the dynamic SaaS market.

Quote From The Book:

"In SaaS, success is not just about selling; it's about understanding customer needs and solving real problems."

About The Author:

Jacco Van Der Kooij is an experienced SaaS sales expert and founder of Winning by Design. Connect with Jacco on LinkedIn. Fernando Pizarro, Dominique Levin, and Dan Smith are key figures in SaaS sales and marketing. Follow Winning by Design for more insights on their website.

17. The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital by Rob Walling

The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital SaaS books

Summary:

Rob Walling shares his journey and strategies for building a successful SaaS business without relying on venture capital. The book offers practical advice for bootstrapping a SaaS startup to profitability.

What You'll Learn:

Strategies for starting and growing a SaaS business with minimal capital, focusing on bootstrapping techniques, customer acquisition, and sustainable growth.

Why You Should Read It:

A must-read for SaaS entrepreneurs and founders looking to build a profitable business without the constraints and pressures of venture capital.

Quote From The Book:

"The most successful SaaS founders are those who deeply understand their customers and build a product that serves their needs."

About The Author:

Rob Walling is a serial entrepreneur and co-founder of MicroConf and TinySeed. Engage with Rob on LinkedIn and Twitter, or visit his personal website for more insights into bootstrapping and SaaS startups.

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The world of SaaS literature is vast and ever-growing. For more insight on SaaS best practices, check out our CTO Club Newsletter and never miss a beat.

Paulo Gardini Miguel
By Paulo Gardini Miguel

Paulo is the Director of Technology at the rapidly growing media tech company BWZ. Prior to that, he worked as a Software Engineering Manager and then Head Of Technology at Navegg, Latin America’s largest data marketplace, and as Full Stack Engineer at MapLink, which provides geolocation APIs as a service. Paulo draws insight from years of experience serving as an infrastructure architect, team leader, and product developer in rapidly scaling web environments. He’s driven to share his expertise with other technology leaders to help them build great teams, improve performance, optimize resources, and create foundations for scalability.