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In November 2022, OpenAI unveiled ChatGPT, igniting an unprecedented surge of enthusiasm for generative AI. This launch propelled ChatGPT to the forefront, making generative AI the buzzword du jour for most of 2023.

Early in 2023, Microsoft threw its considerable support behind OpenAI with a substantial multiyear investment, aiming to turbocharge the development of OpenAI's AI technologies. Google entered the generative AI arena in March 2023 with Bard, only to enhance and rebrand it as Gemini in February 2024, introducing a more sophisticated version of the AI chatbot.

ChatGPT and Gemini have been pivotal in fueling the excitement around generative AI, which leverages machine learning models to craft responses and generate images, text, and videos. Both OpenAI and Google are continuously refining the large language models (LLMs) that power ChatGPT and Gemini, hoping to enhance their capability to produce text that closely resembles human writing.

I thought it would be interesting to ask these leading AI platforms how they compare in their own words. So, I prompted both ChatGPT and Gemini with the exact same question: “Please write me an ~800-word article about the differences between Gemini and ChatGPT. Thanks!” (Yes, I always say please and thank you to my robots.)

How Do They Compare?

The results were precisely as anticipated: a crap ton (a real metric) of technical jargon and repetition of certain phrases that seem to be AI's darlings – "delve," "realm," and "rapidly evolving landscape."

This observation underscores a fundamental truth about artificial intelligence's current capabilities in content creation. While AI can churn out text that forms a coherent and reasonable foundation for any writing, it often lacks the depth, nuance, and personal touch that elevates content from good to great.

I can see the inherent limitations of AI in replicating the intricacies of human thought and expression. AI-generated content, for all its efficiency and ability to adhere to grammatical norms, typically presents information generically. It's devoid of unique insights, personal anecdotes, and the “rich tapestry” (another of AI’s favorite terms) of human experiences that make articles and stories resonate with readers on a deeper level.

The power of a well-told personal story – nuances of humor and subtleties of emotion  – are elements that AI, in its current state, cannot authentically replicate.  

Currently, most AI writing tools are great as sparring partners, tools you use to refine your ideas and work faster than you normally would when working on a rough draft.


Dozie Anyaegbunam

Senior Editor, The CMO

Check out what ChatGPT and Gemini provided as a response to my query (both versions are included at the end of this article). Then breathe a sigh of relief, knowing you can still bring it better than your robot competition. The role of a human author is still critical in the age of AI-generated content—we add color to the AI's black-and-white sketch. Or so I’ll keep telling myself…

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Both drafts effectively compare and contrast Gemini and ChatGPT, but they differ in style and level of detail. So, who is the winner for tone, structure, and focus?


ChatGPT's version adopts a more formal and authoritative tone, breaking down the comparison into structured sections. This approach is well-suited for readers seeking a detailed, analytical comparison of the two technologies.

Gemini's version, conversely, opts for a more engaging and conversational tone. It immediately draws the reader in with a narrative style, posing direct questions and using more dynamic language. This draft feels more accessible to a general audience, potentially appealing to those with a casual interest in AI technologies or those seeking a quick overview without getting into technical specifics.

Winner: Gemini

Content Focus and Depth

ChatGPT's draft provides a deep dive into the technical underpinnings and broader implications of each technology. It emphasizes the developmental background, the underlying technologies, and the broad spectrum of applications, offering readers a thorough understanding of each platform's capabilities and limitations. This version is particularly valuable for readers interested in the technical distinctions and practical applications of Gemini and ChatGPT.

Gemini's draft focuses more on the real-world applications and current capabilities of the technologies, particularly highlighting the differences in their training data and the implications for their performance. It touches on specific strengths and weaknesses, making it easier for readers to grasp which technology might better suit their immediate needs. This draft is more oriented toward users interested in the practical differences that might affect their choice between Gemini and ChatGPT for specific tasks.

Winner: Gemini

Clarity and Accessibility

ChatGPT's version is structured to gradually build the reader's understanding, making it highly informative for those willing to invest time in comprehending the nuances of each technology. However, its formal tone and detailed exposition might be daunting for readers seeking quick insights.

Gemini's version excels in clarity and accessibility, using a more straightforward approach to convey the key differences. It's designed to quickly inform readers about which technology might be more applicable to their needs, making it an excellent choice for those looking for actionable information in a concise format.

Winner: Gemini

Strengths of ChatGPTStrengths of Gemini
Formal and detailed: It provides a comprehensive overview, including origins, functionalities, underlying technologies, and specific use cases.Engaging and concise: It uses a more captivating tone and focuses on the key points, making it more accessible to a general audience.
Neutral tone: It maintains an objective viewpoint, presenting both models' strengths and limitations.Highlights strengths: It emphasizes the specific advantages of each model for different purposes.
Structured comparison: It organizes the information logically, making it easier to grasp the fundamental differencesCondenses information: It streamlines the content while retaining the essential comparison points
Overall Winner: Gemini

Both drafts offer insights into the differences between Gemini and ChatGPT, but they cater to different audiences. ChatGPT's version is ideal for readers seeking an in-depth, technical comparison, while Gemini's draft is better suited for those looking for an engaging, quick read to understand the practical differences between the two AI technologies. ChatGPT may be better suited for a comprehensive and detailed analysis. But Gemini is the clear winner overall.

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ChatGPT’s version:

Gemini’s version:

Katie Sanders
By Katie Sanders

As a data-driven content strategist, editor, writer, and community steward, Katie helps technical leaders win at work. Her 14 years of experience in the tech space makes her well-rounded to provide technical audiences with expert insights and practical advice through Q&As, Thought Leadership, Ebooks, etc.