12 meilleures alternatives à Supermetrics examinées en 2026

Whatagraph is a marketing performance reporting tool designed for digital agencies and marketing teams. It helps you create visually engaging reports and monitor campaign performance across multiple channels.

Why it's a good Supermetrics alternative: Whatagraph excels in data visualization and reporting, making it easy to present complex data in an accessible way. Its pre-built templates save you time in creating reports. The platform’s drag-and-drop editor allows you to customize reports to fit your needs. You can also benefit from its real-time data updates, ensuring your reports are always current.

Standout features & integrations:

Features include automated report scheduling that ensures timely delivery of insights. The platform offers custom branding options to align reports with your team's identity. Additionally, Whatagraph provides performance tracking across channels, helping you keep tabs on all your marketing efforts.

Integrations include Google Analytics, Facebook Ads, Instagram, LinkedIn, Twitter, HubSpot, Shopify, Mailchimp, Google Ads, and YouTube.

Windsor.ai is a no-code data connector and ETL/ELT tool designed for marketers, analysts, and businesses. It helps you integrate and analyze data without needing extensive technical skills, connecting sources like Facebook Ads and Google Analytics to platforms such as Looker Studio and Power BI.

Why it's a good Supermetrics alternative: Windsor.ai excels in providing AI insights capabilities, enhancing your data analysis with tools like ChatGPT. Its automated workflows and schema mapping reduce manual data handling. The platform offers a range of customizable templates for data visualization, making it versatile for various business needs. You can leverage its extensive integrations to optimize your data management processes.

Standout features & integrations:

Features include automated data workflows that simplify your data processes. Schema mapping ensures your data structure is consistent across platforms. The platform also provides customizable templates for data visualization, helping you tailor reports to your needs.

Integrations include Looker Studio, Power BI, Google BigQuery, Snowflake, Tableau, Excel, Google Sheets, Amazon Redshift, HubSpot, and Salesforce.

Domo is a cloud-based business intelligence platform designed for business executives and data analysts. It helps you visualize, report, and analyze data across your organization to drive better decision-making.

Why it's a good Supermetrics alternative: Domo offers AI-powered reporting that enhances your ability to generate insights quickly. Its customizable dashboards allow you to tailor data views to meet your team's needs. The platform's real-time data updates ensure that your reports reflect the most current information. You can also leverage its predictive analytics to foresee trends and make informed decisions.

Standout features & integrations:

Features include data alerts that notify you of important changes in your data. The platform supports collaboration by allowing teams to share insights and reports easily. It also offers mobile access, enabling you to view and analyze data on the go.

Integrations include Salesforce, Google Analytics, Facebook Ads, Instagram, LinkedIn, Shopify, AWS, Twitter, Adobe Analytics, and HubSpot.

Stitch is a cloud-first, open-source data integration platform designed for data engineers and analysts. It helps you move data from various sources into your data warehouse for analytics.

Why it's a good Supermetrics alternative: Stitch excels in automated pipeline management, which simplifies the data integration process for your team. Its scheduling and monitoring features ensure data is consistently delivered on time. The platform's scalable architecture accommodates growing data needs, making it suitable for businesses of all sizes. You can also benefit from its customizable data extraction, which allows you to tailor data flows to your specific requirements.

Standout features & integrations:

Features include real-time data replication, ensuring your data is always up-to-date. The platform offers data transformation capabilities that let you prepare your data for analysis. Additionally, Stitch provides monitoring tools to keep track of your data pipelines and ensure they run smoothly.

Integrations include Salesforce, Google Analytics, MySQL, PostgreSQL, Amazon Redshift, Snowflake, Microsoft Azure, MongoDB, Oracle, and Facebook Ads.

Improvado is a marketing data aggregation platform designed for marketers and analysts. It helps you collect and centralize data from multiple sources for better reporting and analysis.

Why it's a good Supermetrics alternative: Improvado unifies data from over 500 sources, providing extensive coverage for your data needs. Its customizable dashboards allow you to view data in a way that suits your team. The platform automates data extraction and transformation, reducing manual efforts. You can also benefit from its real-time data updates, ensuring you always have the latest information at your fingertips.

Standout features & integrations:

Features include advanced data visualization tools that let you create tailored reports. The platform offers data transformation capabilities to prepare your data for detailed analysis. Additionally, Improvado provides real-time alerts to keep you informed of important changes.

Integrations include Google Analytics, Facebook Ads, Instagram, LinkedIn, YouTube, Twitter, HubSpot, Shopify, Salesforce, and Adobe Analytics.

TapClicks is a marketing reporting and analytics platform built to collect, organize, and present campaign data in one place. It’s mainly used by agencies and marketing teams that need to track performance, deliver reports, and manage results across multiple clients.

Why it’s a good Supermetrics alternative: TapClicks is designed around how agencies report to clients and manage ongoing campaigns. You can automate recurring reports, apply consistent metrics across accounts, and present results in client-ready dashboards. The platform supports data normalization so your team works from clean, standardized metrics. This helps you spend less time fixing reports and more time reviewing campaign outcomes with clients.

Standout features & integrations

Features include automated report scheduling that reduces manual work for your team. It also offers white-label dashboards so reports match your agency’s branding. You can manage multiple clients from a single workspace without duplicating setup work.

Integrations include Google Ads, Facebook Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics, Instagram, Twitter, YouTube, Salesforce, and HubSpot.

Datorama is a marketing intelligence and analytics platform built to centralize, analyze, and visualize performance data across teams. It’s mainly used by marketing and revenue teams that need a single place to measure results, track trends, and report on outcomes tied to Salesforce data.

Why it’s a good Supermetrics alternative: If your team already lives in Salesforce, Datorama fits naturally into how you work and how you analyze data. You can model and harmonize large volumes of marketing data inside the Salesforce environment without moving it between tools. It supports advanced calculated metrics, custom data models, and cross-channel reporting built around Salesforce objects. This makes it easier for your team to connect performance data directly to CRM-driven insights and decisions.

Standout features & integrations

Features include automated data modeling that adapts as your data changes, custom calculated metrics for deeper analysis, and flexible dashboards built for different team needs. You can manage data transformations within the platform instead of relying on external prep steps. Reporting updates automatically so your team always works from current numbers.

Integrations include Salesforce, Google Ads, Facebook, Instagram, LinkedIn, YouTube, Amazon Ads, Google Analytics, and Twitter.

Fivetran is an automated data integration platform designed for data engineers and analysts. It helps you effortlessly sync data from various sources into your data warehouse for analysis.

Why it's a good Supermetrics alternative: Fivetran automates data transformations, reducing manual labor and errors. Its pre-built connectors ensure consistent and reliable data flow. The platform's ability to handle complex data transformations makes it ideal for teams looking to streamline their data processes. It also offers automated updates, ensuring your data is always current.

Standout features & integrations:

Features include automatic schema migrations, which keep your data structure up to date without manual intervention. Incremental data updates ensure only new data is synced, saving time and resources. The platform also provides data security features to protect your sensitive information.

Integrations include Salesforce, Google Analytics, Shopify, Zendesk, NetSuite, HubSpot, Marketo, QuickBooks, Mailchimp, and Stripe.

Funnel.io is a data integration and automation platform designed for marketing professionals and analysts. It helps you automate the collection and harmonization of marketing data, enabling efficient data analysis and reporting.

Why it's a good Supermetrics alternative: Funnel.io excels in providing seamless data integration, which simplifies the process of gathering and unifying your marketing data. It offers automatic data mapping and transformation, reducing the need for manual intervention. The platform supports a wide range of data sources, ensuring that you can easily integrate the data you need. Additionally, its user-friendly interface makes it accessible for teams with varying levels of technical expertise.

Standout features & integrations:

Features include real-time data updates, allowing you to access the most current information for your reports. Customizable dashboards let you tailor the display of your data to meet your team's specific needs. The platform also provides data validation to ensure the accuracy of your analytics.

Integrations include Google Ads, Facebook Ads, Instagram, LinkedIn, Snapchat, Twitter, HubSpot, Shopify, Amazon, and Bing Ads.

Adverity is a data integration and analytics platform used primarily by marketing and data professionals. It helps you automate data collection and analysis, enhancing decision-making in your team.

Why it's a good Supermetrics alternative: Adverity offers enterprise-scale data operations, making it suitable for large-scale organizations. Its ability to handle complex data environments sets it apart. With features like advanced analytics, data integration, and predictive insights, it supports more extensive data operations. You can also benefit from its flexible data visualization and reporting options.

Standout features & integrations:

Features include advanced data visualization tools that let you easily customize your reports. Predictive analytics provide insights into future trends, helping you make informed decisions. Adverity also offers automated data integration, reducing manual data handling.

Integrations include popular platforms such as Google Ads, Facebook, LinkedIn, Adobe Analytics, HubSpot, Shopify, Amazon, Salesforce, Twitter, and Instagram.